In New Delhi’s chaotic traffic, where the backs of autorickshaws sometimes double as mobile billboards, some commuters are now being greeted by an unlikely face: US President Donald Trump.
Splashed beneath his portrait is the slogan: “Happy Birthday America!”
About 100 autorickshaws carrying large images of Trump and the Statue of Liberty have appeared across the Indian capital in recent weeks.
In a city where the backs of thousands of three-wheelers are routinely covered with ads for little-known fertility clinics, English-speaking courses and herbal remedies, the American branding stands out.
The unusual advertising campaign was unveiled last month by Sergio Gor, the US ambassador to India. It is part of a broader push by the US to mark the 250th anniversary of American independence, with celebrations, cultural events and public outreach campaigns planned in several countries.
Announcing the initiative on social media last month, the US embassy posted: “Freedom is on the move … literally!”
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