[The content of this article has been produced by our advertising partner.

Market swings have made one thing plain for investors in Hong Kong. Having access to information is no longer the problem. Making sense of it is. 

From the ongoing tensions in the Middle East and the resulting pressure on oil supply chains and energy prices, to the surge of optimism and anxiety around AI, markets are being pulled in different directions at once. Added to that mix are interest rate moves, geopolitical tension, trade disputes, and so on and on. 

Retail investors often try to time the market or flock to whatever theme is in favour at the time, whether it is crypto, AI stocks, gold or silver. What makes this period especially disorienting is the speed at which sentiment can turn. 

Trying to catch every turn is unrealistic for most people, especially for those with careers, families and other goals that matter more than second guessing the next market move. 

And that was one of the central ideas discussed at the third Endowus Investment Summit, held on March 19, where speakers examined how investors can keep their bearings in a more erratic market. 

Their consensus was that diversification, discipline and transparent advice are what matter most in times of uncertainty. 

Endowus Chairman and Group Chief Investment Officer Samuel Rhee and Chief Investment Officer Hugh Chung addressed the immediate challenges and opportunities facing global markets amid elevated uncertainty. 

That does not make today’s risks any less real. But for disciplined investors, reacting to each headline is rarely a sound substitute for a well-built plan. Even so, the long-term case for investing remains intact for those prepared to stay diversified and focused on fundamentals. 

In such an environment, diversification becomes more compelling, with a mix of asset classes helping to steady portfolios when concentration leaves investors exposed. 

That is also why Endowus exists and how it positions itself, as a platform designed to help investors stay diversified and disciplined irrespective of market conditions. 

The structural point is access. Endowus provides retail investors with entry to more than 100 global fund managers across equities, fixed income, cash management, private markets and hedge funds. Those investors also receive institutional-class fund shares, which typically carry lower management fees than retail versions distributed through banks. In a market where fees compound steadily against returns, the difference is not trivial. 

In addition, to the extent that anxiety comes from uncertainty about how to combine different options, Endowus offers portfolios constructed by its Investment Office – diversified strategies aligned with different life goals and rebalanced automatically to keep investors within their stated risk parameters without requiring constant intervention. 

Expert-managed and automatically rebalanced, the company’s Flagship Portfolios are designed to help investors stay aligned with their risk thresholds without having to make constant adjustments themselves. Built as long-term core holdings, they offer diversified exposure to as many as 10,000 global securities through funds managed by firms such as Amundi Investment Solutions, BlackRock, Dimensional Fund Advisors and PIMCO. Endowus says the portfolios have also shown resilience, with its 100 per cent Equity Portfolio rising 22.0 per cent over the past year and outperforming global equities markets.* 

Trust, in wealth management, can matter just as much as access or asset allocation. Endowus has built much of its identity around a fee model designed to align its interests with those of its clients. 

In the traditional investment product distribution model, advisers may receive trailer fees or commissions from fund managers for selling certain products. That arrangement can create incentives that are not fully aligned with the client’s interests. 

Endowus returns 100 per cent of such commissions to the client and earns revenue through a transparent all-in-one fee instead. For investors who have become more fee-aware, particularly in a tougher return environment, that policy may carry weight. 

Hong Kong’s wealth management market is also continuing to expand, while clients are becoming more demanding about what they expect from advisers and platforms. 

That broader backdrop was discussed in a keynote panel on the city’s reinvention as a leader in wealth management, featuring Hong Kong Monetary Authority Executive Director (External) Kenneth Hui and McKinsey Greater China Chairman Joe Ngai. 

Speakers described Hong Kong as a cross-border wealth hub, thanks to policy support, mainland connectivity and access to international markets. 

* 1Y returns based on Endowus Flagship 100/0 portfolio. 3-year and 5-year annualised returns at 16.3% and 9.4% respectively as of 31 March 2026.  View Endowus’s Q1 2026 portfolio performance report here.

Disclaimer 

Information in this article is not, and should not be construed as, an offer to sell, or a solicitation of an offer to buy any security, investment product or service, nor a distribution of information for any such purpose. Investment involves risk. The value of investments and the income from them can go down as well as up, and you may not get the full amount you invested. Past performance is not an indicator nor a guarantee of future performance. You may also wish to seek financial advice through a financial advisor or the Endowus platform and independent legal, accounting, regulatory or tax advice, as appropriate. This article has not been reviewed by the Securities and Futures Commission of Hong Kong. Any images on this article are for reference and illustration purposes only.