You’re not imagining it. Smaller portions. Higher prices. Worse service.

It’s easy to blame inflation, but that’s not the full story.

Over the last few decades, a financial model has quietly taken over huge parts of everyday life. From restaurants and retailers to vets and care homes, many of the brands we rely on are no longer being run as long-term businesses, but as investments designed to generate fast returns.

In this video, Neelam Tailor breaks down how private equity actually works, why it’s grown so quickly, and how it can reshape the businesses you interact with every day.