Dua Lipa is suing Samsung for at least $15m (£11m, A$20.6m), alleging that the electronics company used a photo of her to sell its TVs without financially compensating her or seeking her permission.

According to the legal complaint, filed in the US district court in California on Friday, Samsung began using an image of Lipa on an image of a TV screen printed on its cardboard packaging for “a significant portion” of its TVs sold in the US last year.

When the 30-year-old British singer became aware of the image in June 2025, she says she immediately demanded that the company stop using it but claims Samsung was “dismissive and callous” and “repeatedly refused”.

“Ms. Lipa’s face was prominently used for a mass marketing campaign for a consumer product without her knowledge, without consideration, and as to which she had no say, control, or input whatsoever,” the lawsuit states. “Ms. Lipa did not allow and would not have allowed this use.”

The suit states that Lipa owns the copyright to the photograph, which was taken backstage before a performance at the Austin City Limits festival in 2024.

Lipa is alleging copyright violation, a violation of the California right of publicity statute, a federal Lanham Act claim, and trademark claims.

The lawsuit claims that Samsung had financially benefited from giving the appearance of her endorsement, with the lawsuit quoting alleged comments shared on social media from her fans.

“I’d get that TV just because Dua Lipa is on it,” wrote another. “That’s how obsessed I am. That’s how much I love her.”

“I wasn’t even planning on buying a tv but I saw the box so I decided to get it,” wrote one.

Another wrote: “If you need anything selling just put a picture of Dua Lipa on it.”

The suit states that Lipa was “highly selective” in making product endorsements and had historic brand deals with Apple, Porsche, Versace, Bulgari and Nespresso, among others. Samsung’s conduct “makes a mockery of her hard work in establishing a successful brand and has deprived her of the ability to control and monetize her assets”, the lawsuit reads.

Lipa is seeking a permanent injunction against Samsung and “no less than $15m” in actual damages, plus punitive damages and legal costs.

Samsung has yet to respond to requests for comment.