Where does Apple – perhaps the most iconic tech company on Earth – go next?
Last week its CEO, Tim Cook, stood down after 15 years. As US Guardian tech editor Blake Montgomery explains, when Cook took over after the death of the charismatic Steve Jobs, there were doubts he could build on his predecessor’s success. In fact, he has overseen extraordinary growth. After a decade of building global supply chains – and charming presidents from Xi Jinping to Donald Trump – he now presides over a company worth $4tn.
Yet, as Nosheen Iqbal hears, maybe Apple has fallen behind. Its AI product Siri is routinely described as lagging behind its competitors. And when was the last time Apple developed a product – such as the iPhone – that truly seemed to shake the market?
And what does the appointment of John Ternus, an Apple insider and hardware guy, say about the company’s plans for the future?
