The New York Knicks’ first NBA championship in 53 years may have been built on many things: Jalen Brunson’s brilliance, Mike Brown’s steady hand, a suffocating defense and a healthy roster when it mattered most.

According to much-maligned team owner James Dolan, it may also have required a little self-denial.

A video released Monday by the Roommates Show podcast revealed that Dolan urged Knicks players to consider abstaining from sex during what he anticipated would be a 10-week march to an NBA title, part of a broader appeal for sacrifice delivered shortly before the playoffs began.

“I had this idea that maybe you should give up sex for the next 10 weeks,” Dolan told players during a surprise speech to the team on 3 April. “The Spartans, they denied themselves, right, so they can have an edge. Get the edge.”

The remarks came as part of a lengthy address in which Dolan implored the team to seize what he described as a once-in-a-lifetime opportunity to end one of the longest championship droughts in North American sports.

“This team can win it all,” Dolan said. “I don’t know if you understand what it would mean for you to win the championship this year. It would be life-changing for all of you.”

At the time, the Knicks had five regular-season games remaining. They would go on to win four of them before resting starters in the finale, then storm through the postseason with a 16-3 record, defeating the San Antonio Spurs in five games to capture the franchise’s first title since 1973.

Dolan’s comments have quickly become the most discussed portion of the speech, though the owner framed the suggestion as part of a wider message about commitment and discipline. He urged players to improve their diets, prioritize sleep and eliminate distractions during the playoffs.

“It’s not a long time,” Dolan said. “Sacrifice everything you’ve got these next 10 weeks to win that championship.”

The Knicks owner also acknowledged that any championship pursuit would require buy-in from players’ families.

“Go home, talk to your wives,” Dolan said. “Don’t tell them it was my idea. But let them know what this commitment is going to be like, and how they’re going to have to sacrifice too.”

“They were a little surprised, but the words hit,” a source told SNY.

Whether any Knicks players followed Dolan’s advice remains unclear. One person who apparently did not was head coach Mike Brown.

Speaking to the New York Post after the video surfaced, Brown said he had no intention of implementing the owner’s recommendation in his own household.

“There was no way that I could get that done,” Brown told the Post.

The speech was delivered during Brown’s first season in charge after replacing Tom Thibodeau, a controversial coaching change that Dolan also addressed during the meeting. He told players that Knicks leadership believed the roster was talented enough to compete for a title but needed a more collaborative approach.