DashDigital is a Cape Town-based digital design studio. We work across strategy, branding, digital design, and technology, with a team of eight spread between South Africa and Europe.
We are research-driven and strategy-led. Before anything gets made, we need to understand what we are solving and who we are solving it for. That thinking shapes everything that follows.
Our clients come from a lot of different spaces: art galleries, film & media, financial institutions, creative studios. Working across that range is a deliberate choice. Different industries carry different problems, and the way you solve one has a habit of showing up in another. There is a lot of cross-pollination and it keeps the thinking from getting comfortable.
DashDigital started as a product design studio. Four co-founders with a plan to build things and get them into market quickly. The first major project was building a competitor to Uber. After we finished it, our CTO decided he wanted to step away from tech entirely. That in itself was not the issue. The problem was that our development team was based in Eastern Europe and he was the only one who could communicate with them. When he left, that whole setup went with him.
That left us with a business that no longer had the foundations it was built on. So we did what made sense: stripped back to what we could actually deliver and rebuilt around design. It was not a long-term strategy. It was a pivot born out of necessity, and one that turned out to work well for us. A few years later, as the studio grew, we brought development back in and built that capability properly into the team, creating the studio that DashDigital is today.
Goodman Gallery is one of the world’s leading international contemporary art galleries, with spaces in Johannesburg, Cape Town, London, and New York.
The project did not start as an e-commerce build. Midway through, it became clear that the art world was shifting and that galleries needed to move with it or risk falling behind. We stopped, stepped back, and asked a harder question: what does selling art online actually need to look like, and why has nobody done it properly yet? The answer to that last part became obvious quickly. The problem is genuinely complex, and most galleries had either avoided it or underestimated it.
From the outside, the website looks considered and calm. What sits underneath it is one of the most complex builds we have taken on. Goodman needed a fully custom e-commerce system; nothing available off-the-shelf came close to handling what the project required. User accounts needed to accommodate individuals, businesses, and trusts. Artwork ships across the world, which meant building a system that could track every piece in the backend, identify its origin and destination, calculate applicable taxes per country, and surface accurate costs to the user in real time in multiple currencies. For works exceeding $10,000, KYC verification needed to be built directly into the checkout flow. Shipping for multi-million dollar pieces added another layer entirely, with different providers required depending on the size, weight, and nature of the work, all determined automatically while the user is browsing.
Goodman Gallery is now one of the only international art galleries in the world offering end-to-end e-commerce for artwork at any price point. A purchase worth millions can be completed entirely online, with no manual intervention. First of its kind globally in this price bracket.
Gavin Schneider Productions is a Cape Town-based production company creating high-end commercial and film work for global brands.
The existing site was doing the work a disservice. Outdated, difficult to manage, and lacking any design intention, it was not a fair representation of what GSP was producing. Before touching the website, we did a brand enhancement to make sure there was something solid to build on. From there, the direction became straightforward: stay clean, let the work lead, and make smart decisions that add to the experience without competing with it. We wanted it to feel editorial, giving users multiple ways to explore different types of work and get a sense of what goes into making it.
What was built is type-driven, clean, and intuitive. The CMS was rebuilt from the ground up and on the technical side, the site carries a lot of high-resolution video and large format imagery, so performance had to be built in from the start rather than treated as an afterthought. A modern codebase, CDN distribution, adaptive video delivery, and modern image formats keep everything fast without compromising the visual quality of the work being shown.
Awwwards Site of the Day, Awwwards Developer Award, FWA of the Day.
Freshman is a creative production company that teams up with agencies and brands that seek to defy the ordinary.
Freshman came to us wanting a brand and digital experience that felt genuinely different. Not trend-driven, but culturally connected in a way that would hold up. The brief pushed us creatively from the start.
We built the brand identity first, designing a versatile system with enough range to carry across every touchpoint. Multiple typefaces, bold typography, hand-drawn scribbles, graphics, and strong colour all working together to create something with real character. The website became an extension of that system rather than a separate exercise, carrying the same energy through into the digital experience.
Awwwards Site of the Day, Awwwards Developer Award, FWA of the Day.
Based in Dubai, Lo2s creates boundary-pushing experiences that fuse light, sound and motion into moments of pure sensory impact, from massive stage productions to intimate brand worlds.
The brief was about energy. Lo2s wanted a brand and digital experience that felt alive, not static. Something that moved and breathed the way their live shows do. The design needed to be fast-paced and edgy, with layouts that carry the same intensity as being in the room for one of their performances.
We led with brand identity first, building a system that felt organic and in motion rather than fixed. That same energy translated directly into the website, where the focus was on presenting work at its highest quality: full-screen video, high-resolution imagery, immersive layouts. Every design decision was made with one goal in mind: making a user feel something close to the live experience, just through a screen.
Awwwards Site of the Day, Awwwards Developer Award, FWA of the Day.
Partners in Crime is a Cape Town-based animation and design studio working with some of the world’s most recognised brands: Gucci, Google, IBM, Adobe, Dyson, Ralph Lauren.
Designing for a design studio is a different kind of brief. Partners in Crime know exactly what good looks like. Their entire business is making things move and feel extraordinary, so the website could not just present that work, it had to reflect it.
We started with a brand refresh before moving into design and development, giving the site a cleaner, more considered foundation to build on. The design direction was minimal and restrained, keeping the focus on the work itself. Motion, easing, and interaction were the priority throughout. Not as decoration, but as something that needed to earn its place. For a studio whose craft is animation and CGI, every detail had to be there for a reason.
Awwwards Site of the Day, Awwwards Developer Award, FWA of the Day, CSS Design Awards Site of the Day
Eight people who care about what they make and care about each other. That combination is harder to find than it sounds, and it is what makes the studio work.
Everyone stays close to the work from start to finish. Projects do not get siloed or handed off and forgotten. The same thinking that starts something tends to be what sees it through.
The Cape Town studio is the kind of place people actually want to be in. The team shows up most of the week not because they have to but because being in the same room tends to produce better work. Remote team members across South Africa and Europe are just as embedded in how things run.
Design is a constant conversation here, not something that starts and stops with a brief. New work gets noticed, interesting decisions get picked apart, and we take learning seriously through de-briefs, weekly sessions, and wherever curiosity takes us outside of client work.
此内容由惯性聚合(RSS阅读器)自动聚合整理，仅供阅读参考。 原文来自 — 版权归原作者所有。