Prime Day is June 23 to 26, and Lifehacker is sharing the best sales based on product reviews, comparisons, and price-tracking tools before it's over.
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New to Prime Day? We have a primer on everything you need to know. Sales are accurate at the time of publication, but prices and inventory are always subject to change.
You might have heard that Apple raised prices on a number of products today, and the results aren't great. Some Macs now cost anywhere from $200 to $500 more than they did yesterday, which isn't going to help Apple's reputation for being expensive.
But while we'll all be paying more for certain Apple products going forward, there's a silver lining: Some of the company's devices are currently on sale for Prime Day. In fact, Amazon is running quite a few exclusive discounts on Apple devices for Prime members—and though few overlap with Apple's price hikes, you can still pay less at Amazon for those devices too (at least for now).
Apple Watch Series 11 Prime Day deal
Original price: $399 | Current price: $279 (Save $120)
Apple's flagship Apple Watch, the Series 11, is currently on sale for Prime Day. Amazon lists this watch at $399 for the 42mm GPS model, but currently has the watch 30% off at $279. If you need the 46mm option instead, there's a 28% discount, bringing the watch down to $309 from $429. While the 46mm cellular Series 11 is not on sale, the 42mm option is: You can get it for $379, down from $499.
The Series 11 comes with just about every Apple Watch feature Apple has to offer: It has a bright, large display, that can reach up to 2,000 nits of brightness; it can track your sleep and exercise (including swims), and comes with ECG and blood oxygen monitors. It comes with Apple's S10 chip, and supports gestures: You can flick your wrist and double-tap to perform actions without touching the screen. If you opt for the cellular model, you can also connect to 5G networks.
Apple Watch SE 3 Prime Day deal
Original price: $249 | Current price: $199 (Save $50)
The Series 11 is the Apple Watch to get if you want all the latest features and perks. But you can save nearly $100 by opting for Apple's "budget" wearable: the Apple Watch SE 3. This option has a smaller and dimmer display than the Series 11, and doesn't come with all its sensors, but it does come with the same S10 chip, so performance should be the same. Plus, it does come with the features that most people expect in an Apple Watch: You can keep up with texts, track your workouts, and keep tabs on your sleep habits.
The 40mm option is currently 20% off, and runs for $199, down from $249. Amazon is also running a sale on the 44mm model, dropping the price from $279 down to $229. Unfortunately, the cellular model is not on sale as of this article, but it does come with 5G support,
Apple Watch Ultra 2 Prime Day deal
Original price: $799 | Current price: $499 (Save $300)
The Apple Watch Ultra "line" is Apple's option for athletes and high-performance individuals. It's not necessarily an Apple Watch "Pro;" rather, it comes with features that let you push the watch during exercise and extreme activity. That includes a larger display, support for deeper dives, longer battery life, and a more rugged design, which might appeal to some users who simply want the largest watch with the best battery life.
The current model is the Apple Watch Ultra 3, which typically lists for $799. That happens to be on sale for $649, a 19% cut—though this isn't technically a Prime Day deal. If you have Prime however, you can save more on the previous generation model, the Ultra 2. Amazon is selling this watch for $499, which it says is 38% off (though that's based on the Ultra 2's original list price of $799). While that discount is maybe a bit dishonest, this might be a great choice for anyone looking for those Ultra perks, while saving an additional $150 over the Ultra 3. The watches are very similar, though the Ultra 2 doesn't have a siren, lacks 5G connectivity, and comes with a chip that's one generation older. On the other hand, there are perks: The Ultra 2 has twice the water resistance of the Ultra 3 (100m compared to 50m), and a longer battery life (36 hours compared to 24).
Apple Watch Series 10 Prime Day deal
Original price: $799 | Current price: $499 (Save $300)
Similarly, you'll find perks in going back a generation on Apple's flagship Apple Watch. The Series 10 is comparable to the Series 11, minus some key perks (5G connectivity and battery life), but you can get it cheaper since it's technically a year older. (It even comes with the same S10 chip, so Apple should support both models for the same amount of time.) The Series 10 in particular is a great choice for anyone looking for a more premium Apple Watch. For Prime Day, Amazon is selling the titanium Series 10 for $499. That's a 38% cut from the original list price of $799, and its lowest price since March.
What do you think so far?
AirPods Max 2 Prime Day deal
Original price: $449 | Current price: $399 (Save $150)
AirPods Max are awesome. They sound great, come with AirPods perks like Active Noise Cancellation and Adaptive Transparency, and sync with all of your Apple products. They should be the go-to choice for any Apple users looking for over-the-ear headphones—and yet, they're tough to recommend, since they cost $549. Prime Day makes them easier to recommend, however. Right now, Amazon is selling the AirPods Max 2 for $399. That's a 27% cut from Apple's steep list price. While there are other headphone options out there this Prime Day, if you can justify the near $400 price tag, these really are excellent headphones for Apple users.
13-inch M4 iPad Pro Prime Day deal
Original price: $1,699 | Current price: $1,249 (Save $450)
Apple's 13-inch iPad Pro is basically a touch-screen computer. It comes with the M4 chip, the same you'll find in many Macs. And with iPadOS 26's window management, when paired with a keyboard and mouse (or trackpad), it basically feels like a laptop in iPad form. As such, Apple is not giving these things away. The 256GB base model of the 13-inch M4 iPad Pro (without any accessories, mind you) retails at $1,499, and now costs as much as Apple's 15-inch MacBook Air. If you have Prime, however, you can take a decent chunk of change off that MSRP. Amazon is currently selling the pricier 512GB model for $1,249. That's $250 off the original retail price, and even more off of Apple's new retail price of $1,699. I wouldn't be surprised to see Amazon catch up to Apple's updated pricing, so if you want this iPad, I'd act sooner than later.
Original price: $99 | Current price: $ (Save $89)
Amazon's discount on Apple's second-gen AirTags isn't massive, but it is decent, especially if you were thinking of picking up a pack anytime soon. During Prime Day, you can save 10% off four trackers, which will cost you $89 instead of $99. Anyone can save $5 on one AirTag, too, as Amazon has a 17% non-Prime Day discount on single packs.
Apple Magic Mouse Prime Day deal
Original price: $99.99 | Current price: $79.99 (Save $20)
Apple's mouse is controversial, but it is among the best options for Mac users (not to mention iPad owners, as well). While it's a bit odd ergonomically, and it charges on the bottom, the Magic Mouse pairs easily with Apple devices and has a touch surface for gesturing through macOS and iPadOS. Right now, the Magic Mouse is 19% in black, down to $79.99 from $99.99.
Looking for something else? Retailers like Walmart and Best Buy run Prime Day-style sales that are especially useful if you don’t have Amazon Prime.
Walmart’s Prime Day competition sale runs from June 22-28 and includes deals up to 50% off. It’s an especially good option if you have Walmart+.
Best Buy’s Prime Day competition sale runs from June 22-28, and has some of the best tech sales online. It’s an especially good option if you’re a My Best Buy “Plus” or “Total” member.
Target’s Prime Day competition sale runs from June 23-26, with deals up to 50% off. You can become a Circle member for free.
Our Best Editor-Vetted Prime Day Deals Right Now
Deals are selected by our commerce team
