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New to Prime Day? We have a primer on everything you need to know. Sales are accurate at the time of publication, but prices and inventory are always subject to change.
Given that you can buy almost anything from Amazon in 2026, up to and including an entire car, it can be hard to remember that the mega-corp got its start as a humble online bookseller. These days, that legacy lives on mostly in the form of the Kindle, Amazon's line of e-readers and e-notebooks.
Naturally, the company has given its own e-reading devices the biggest discounts for Prime Day, with nearly every model on sale for at least 30% off or more—but if you'd rather read differently, you can also save big on a few worthy Kindle alternatives. Here are the best bets you can still get on day three of this year's Prime Day event.
Kindle Paperwhite Prime Day deal
Original price: $199 | Current price: $144.99 (Save $55)
I probably don't have to tell you that the Kindle Paperwhite Signature Edition is the best e-reader for most people. An upgraded version of the basic Kindle, it adds a larger screen, temperature-adjustable lighting, water resistance, and better battery life—and opting for the Signature Edition means you won't see any lock screen ads. The Kindle Paperwhite Signature Edition is currently $145, nearly 30% off the usual list price, in your choice of three colors.
Amazon Kindle Prime Day deal
Original price: $109.99 | Current price: $84.99 (Save $25)
If you don't need the bells and whistles of the Paperwhite, you can also pick up the standard Kindle. It's still a very capable device, with good lighting, 16GB of onboard storage, and the ability to hook up your Bluetooth speakers to listen to Audible audiobooks. The standard Kindle is marked down 23% to just under $85, making it the cheapest Kindle option by far.
Kindle Colorsoft Prime Day deal
Original price: $249.99 | Current price: $159.99 (Save $90)
If you like to read comics or you just appreciate looking at your book covers in full color, the Kindle Colorsoft is also at a strong 36% discount for Prime Day, bringing it down to $160. For an extra $15 over the cost of the Paperwhite Signature edition, you get all the same perks (including an ad-free experience) and a color e-ink screen that's great for reading magazines, graphic novels, and manga. Color e-ink isn't for everyone, but if it's for you, the Colorsoft has the best color screen on the market. For an extra $20, the Colorsoft Kids Edition adds a case, a yearlong subscription to Kindle Kids+, and a two-year warranty.
Kindle Scribe Prime Day deal
Original price: $499.99 | Current price: $379.99 (Save $120)
If you're looking for a combination e-reader and e-notebook, the Kindle Scribe is a great option. With a larger screen than Amazon's other e-readers, it offers all the benefits of the Paperwhite but adds support for the excellent Premium Pen stylus, allowing you to take notes in your Amazon e-books or create handwritten documents that you can later convert to text using the onboard AI tools. The 32GB black-and-white version of the Kindle Scribe is currently $380, while the Colorsoft version will run you $480.
What do you think so far?
Kindle Scribe Colorsoft Prime Day deal
Original price: $629.99 | Current price: $479.99 (Save $150)
The new Kindle Scribe Colorsoft has all the same great features of the black-and-white version discussed above, but adds a full-color e-ink display. Combined with the large 11-inch screen, this makes it a great device for reading comics or magazine articles as they were meant to be read, or marking up PDFs using the included Premium Pen. This device usually costs a hefty $630, but the current Prime Day sale cuts $150 off of that price.
Viwoods AiPaper Reader Prime Day deal
Original price: $279.99 | Current price: $223.99 (Save $56)
If you don't want to be tied into the Amazon ecosystem and/or you're looking for a device that's a bit more portable, consider the Viwoods AiPaper Reader, currently marked down 20% to $224. It's got a 6.13-inch screen, so it's the same size and shape as your phone, and it has a crisp e-ink screen with a strong (if not temperature-adjustable) front light and 128GB of onboard storage. The best part is, it runs on an open Android system, so you can install multiple reading apps, including Kindle, Nook, Kobo, and Libby, and keep all of your books in one place. (Check out my review of the Viwoods AiPaper Reader for more—it's a nifty little device.)
Xteink X3 e-reader Prime Day deal
Original price: $79 | Current price: $63.20 (Save $15.80)
If you don't have a large Kindle library, you're moderately tech-savvy, and you praise portability above all else, I can't recommend Xteink's line of e-readers more highly. Though the 4.3-inch Xteink X4 is no longer on sale, the smaller 3.7-inch Xteink X3 is still discounted by 20%, $63.20. I own both and I actually prefer the smaller X3, which is about the size of a library card and even has a magnet to attach to the back of your smartphone (ostensibly to help you stop doomscrolling, though I just carry mine separately). If you're feeling tentative about trusting a seemingly no-name Chinese tech brand, read more about the device in my review, or listen to the collected wisdom of the 44,000 people in the bustling r/xteinkereader Reddit group.
Looking for something else? Retailers like Walmart and Best Buy run Prime Day-style sales that are especially useful if you don’t have Amazon Prime.
Walmart’s Prime Day competition sale runs from June 22-28 and includes deals up to 50% off. It’s an especially good option if you have Walmart+.
Best Buy’s Prime Day competition sale runs from June 22-28, and has some of the best tech sales online. It’s an especially good option if you’re a My Best Buy “Plus” or “Total” member.
Target’s Prime Day competition sale runs from June 23-26, with deals up to 50% off. You can become a Circle member for free.
Our Best Editor-Vetted Prime Day Deals Right Now
Deals are selected by our commerce team
