While you may not have heard of it, the Insignia QF Series QLED TV is a hidden gem among budget QLED TVs with built-in Fire TV. It’s not trying to compete with premium models, but consistently delivers vibrant colors and a sharp 4K picture with colors that are richer than similarly priced entry-level TVs. Right now, it’s 40% off across multiple sizes in an early Prime Day deal, starting at $239.99 (originally $399.99), making it a smart time to invest. 

Quantum Dot Technology allows for a more detailed image than standard LED TVs, while Dolby Vision HDR support improves contrast and overall picture quality. It also comes with Dolby Atmos Audio for improved sound. The built-in Fire TV interface removes the need for a separate streaming stick and gives you access to a wide range of apps and channels, including Apple TV+, Disney+, Hulu, Netflix, and Prime Video. 

And despite the largest 85-inch model costing just $659.99 and giving you excellent value-per-inch, the TV itself has a design that looks pricier than its budget-friendly price tag, thanks to thin bezels and a lightweight construction. 

That said, there are a couple of drawbacks. It only has a 60Hz panel, so it’s not the best choice for competitive gaming, and while it supports Dolby Vision, the HDR performance can’t compare to brighter QLED models like the TCL QM8K Series, which is better suited to daytime watching and bright rooms.  There’s also no local dimming, so blacks might not look as deep as they do on higher-end models.

Still, with the 55-inch, 65-inch, and 85-inch models all heavily discounted, this is one of the best QLED TV deals right now. If you’re looking for an affordable entry model with HDR, built-in Fire TV, and a better-than-expected picture, the  Insignia QF Series QLED TV is a great early Prime Day deal to take advantage of now.