Prime Day is June 23 to 26, and Lifehacker is sharing the best sales based on product reviews, comparisons, and price-tracking tools before it's over. 

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• New to Prime Day? We have a primer on everything you need to know. Sales are accurate at the time of publication, but prices and inventory are always subject to change.

Prime Day 2026 is a perfect time to upgrade your smartwatch, especially if you're all-in on Apple: Apple Watches across the entire product line are currently on sale for Prime members, including a Lifehacker favorite, the Series 11 model—the best Apple Watch for most people. 

For context, last year Apple updated all three of its Apple Watch models at once. The current lineup includes the Series 11, SE 3, and Ultra 3, and they're all discounted during Amazon's mega-sale. Let's break down what's available, and what you should consider when you're shopping around. (Most important: Determine whether you want GPS-only or cellular model. GPS-only models are cheaper, and sufficient if you'll primarily use the watch paired with your iPhone. Cellular models let you use the watch independently for calls, texts, and data when your phone isn't nearby.)

The Apple Watch Series 11, normally $429, is on sale for $309. That's for 46mm—you can also get it for $279 (down from $399) for the 42mm. Compared to the previous generation, the Series 11 improves its battery life, going up to 43 hours with the always-on display enabled, up from 36 hours for the Series 10. The Series 11 also supports 5G cellular, up from LTE on the Series 10. It has a larger, more responsive display than previous models, while still staying lightweight. It also comes with more advanced health tracking features, such as alerting you if it detects signs of high blood pressure. (Read our full review of the device.)

The Apple Watch SE 3 is under $200

The Apple Watch SE 3, normally $249, is on sale for $199. If you want to add cellular or opt for the bigger 44mm case, those options are also available for $249 (normally $299 and $329, respectively). The SE 3 is the most affordable option compared to the Series 11 and the Ultra 3, all of which are the latest models released by Apple. The SE3 has the same Apple S10 processor as the Series 11 and better battery life, averaging about 46 hours. It has the always-on display, supports 5G, has gesture controls, on-device Siri processing, ovulation estimates, sleep apnea detection, and wrist temperature sensing.

The fancy Apple Watch Ultra 3 is discounted by $150

Finally, on the premium end of the lineup, the Apple Watch Ultra 3 is on sale for $649—down from $799. The Ultra is Apple's "pro" watch, focused on durability and lengthy battery life. The main difference between it and the "regular" Apple Watch is that the Ultra has the largest and brightest display. This particular model offers updates to the display, processor, satellite connectivity, cellular connection, charging, and blood pressure monitor.

Refurbished older models are a great buy too

For those who want to stay below $150, older Apple Watch models like the Series 7 are available in refurbished condition in the $130-150 range. While those models lack the newest features and won't support watchOS 27, they still get the job done for basic fitness tracking, notifications, and health monitoring.

Looking for something else? Retailers like Walmart and Best Buy run Prime Day-style sales that are especially useful if you don’t have Amazon Prime.

• Walmart’s Prime Day competition sale runs from June 22-28 and includes deals up to 50% off. It’s an especially good option if you have Walmart+. 

• Best Buy’s Prime Day competition sale runs from June 22-28, and has some of the best tech sales online. It’s an especially good option if you’re a My Best Buy “Plus” or “Total” member.

• Target’s Prime Day competition sale runs from June 23-26, with deals up to 50% off. You can become a Circle member for free.