The 65-inch Toshiba C350 Fire TV is down to $264.99 on Amazon right now, which is half off its usual $529.99 price and the lowest it has dropped so far, according to price trackers. At this price, it sits in the same territory as many smaller budget sets, but with a much bigger screen. The main appeal here is simple: You’re getting a straightforward 65-inch 4K TV with Amazon’s Fire TV platform already built in—and because of that, setup is pretty painless if you already use Amazon devices. Once you sign in with your Amazon account, Prime Video recommendations, watchlists, and Alexa features are already sitting there waiting for you.

The interface looks and behaves exactly like Amazon’s streaming hardware, right down to the content-heavy home screen and Alexa voice controls. Picture quality is decent for the money, though this is still very much an entry-level TV—the C350 handles 4K and HDR content, but it skips higher-end features like local dimming, wide color support, HDMI 2.1 gaming features, or a high refresh rate. In practice, while movies and shows look perfectly fine for casual viewing, contrast and color fall a bit behind those of similarly priced models from TCL and Vizio, especially in darker scenes, notes this CNET review. Fast-moving sports and games also won’t look as smooth as they would on more expensive TVs. Still, for everyday streaming, YouTube, and regular cable viewing, it gets the job done without major issues.

The bigger compromise is really the Fire TV experience itself. Amazon pushes its own content hard, and the interface can feel more cluttered and slower than other smart platform layouts. Some apps also work differently than they do on competing smart TV systems. For example, you can’t directly buy movies inside the Vudu app on this TV. Small annoyances like that add up depending on how you watch things. Also, the USB ports here don’t provide enough power for many external streaming sticks, so if you eventually switch away from Fire TV, you may need separate power cables for those devices.