While it’s not unusual for networks to promote new shows by releasing full episodes on YouTube, AMC is doing something a bit different for its Silicon Valley-focused comedy “The Audacity.”

The show’s premiere will be available on TikTok, starting on Sunday morning. It will be split into 21 segments, each lasting about three minutes, according to Deadline. The segments will be numbered, allowing users to watch the premiere in its entirety if they choose.

This could be a smart way to build buzz among younger viewers for a show that AMC’s chief marketing officer described as the network’s biggest launch of the year. Or it might just be an odd attempt to re-create Quibi.

Created by Jonathan Glatzer and starring Billy Magnussen and Sarah Goldberg, “The Audacity” doesn’t depict real companies or executives, but it aims to provide a darkly comedic look at many issues created by today’s technology.

And if you don’t want to watch in three-minute segments, you can catch the full premiere on AMC and its streaming service AMC+. It will also stream simultaneously on Samsung’s free service Samsung TV Plus.