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TechCrunch

Robots beat human records at Beijing half-marathon Palantir posts mini-manifesto denouncing inclusivity and ‘regressive’ cultures TechCrunch Mobility: Uber enters its assetmaxxing era Cracks are starting to form on fusion energy’s funding boom Blue Origin successfully re-uses a New Glenn rocket for the first time ever Tesla brings its robotaxi service to Dallas and Houston VC Ron Conway says he has a ‘rare form of cancer’ AI chip startup Cerebras files for IPO Anthropic’s relationship with the Trump administration seems to be thawing The App Store is booming again, and AI may be why “Tokenmaxxing” is making developers less productive than they think Hackers are abusing unpatched Windows security flaws to hack into organizations Zoom teams up with World to verify humans in meetings Gigs turns your concert history into a personal live music archive Chef Robotics escaped the robot cooking graveyard and says it’s thriving — here’s why Uber will now pick up your returns from your doorstep Anthropic launches Claude Design, a new product for creating quick visuals Google’s AI Mode can now help you find products in stock nearby Bluesky confirms DDoS attack is cause of continued app outages Bluesky confirms DDoS attack is cause of continued app outages Netflix plans to add a vertical video feed, use AI for recommendations SaySo is a new short-form video app that aims to restore users’ trust in news Loop raises $95M to build supply chain AI that predicts disruptions Are we tokenmaxxing our way to nowhere? New leaders, new fund: Sequoia has raised $7B to expand its AI bets Netflix co-founder and chair Reed Hastings to leave board Upscale AI in talks to raise at $2B valuation, says report Physical Intelligence, a hot robotics startup, says its new robot brain can figure out tasks it was never taught From the Startup Battlefield stage to the International Space Station: geCKo Materials built a sticky product Slash, a Ramp competitor founded by teenagers, raises $100M at $1.4B valuation OpenAI takes aim at Anthropic with beefed-up Codex that gives it more power over your desktop European police email 75,000 people asking them to stop DDoS attacks Anthropic CPO leaves Figma’s board after reports he will offer a competing product Google now lets you explore the web side-by-side with AI Mode Two Americans sentenced for helping North Korea steal $5 million in fake IT worker scheme InsightFinder raises $15M to help companies figure out where AI agents go wrong AI traffic to US retailers rose 393% in Q1, and it’s boosting their revenue too Roblox’s AI assistant gets new agentic tools to plan, build, and test games Google adds Nano Banana-powered image generation to Gemini’s Personal Intelligence Google is now targeting bad ads over bad actors You’ve heard of hybrid cars. Now meet a hybrid cement plant. Runway CEO says AI could help Hollywood make 50 films instead of one $100M blockbuster Meta raises Quest 3 and Quest 3S prices due to RAM shortage Canva’s AI assistant can now call various tools to make designs for you Fashion retailer Express left customers’ personal data and order details exposed to the internet This simulation startup wants to be the Cursor for physical AI DeepL, known for text translation, now wants to translate your voice Amazon-backed X-energy files to raise up to $800M in IPO Ford EV and tech chief leaving automaker Wait, could they still actually break up Live Nation? 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Spotify’s next frontier: fitness content
Sarah Perez · 2026-04-27 · via TechCrunch

After expanding into podcasts, audiobooks, video, and even physical books, Spotify on Monday announced its next big category: fitness content.

The company is building on its reputation as a hub for energizing playlists for your workout to actually become the home to your workout itself. To do so, Spotify has partnered with a number of established wellness creators and the exercise equipment maker, Peloton.

Workouts from these providers will be accessible from a new “Fitness” hub within the app, or by typing in the term “fitness” in the search box. Their content, in the form of both music and video, will be available across Spotify’s apps on mobile, desktop, and TVs.

At launch, both free and Premium users will be able to access dozens of playlists and instructional workout content from creators including Yoga With Kassandra, Caitlin K’eli Yoga, Sweaty Studio, Chloe Ting, Pilates Body By Raven, Abi Mills Wellness, Sophiereidfit, and others.

Meanwhile, the partnership with Peloton brings over 1,400 ad-free, on-demand workout classes from many of its well-known instructors to Spotify’s Premium users in select markets. This catalog includes a range of classes like those focused on strength, cardio, yoga, meditation, running, and more, without the need for Peloton’s specialized equipment.

Image Credits:Spotify

Currently, the workouts are available in English, with some options in Spanish and German. They can also be downloaded for offline access.

Participating creators will benefit from the partnership by being able to leverage Spotify’s existing monetization tools, like the Spotify Partner Program. However, the company declined to share its deal terms with Peloton. In the future, the company could consider other forms of monetization as well, but wouldn’t confirm whether or not this could include things like paid subscriptions or paid classes.

Spotify notes that its decision to invest in fitness content was based on data from its users, as nearly 70% of its Premium subscribers work out monthly, and there are over 150 million fitness playlists on the service. The company also saw increased demand for workout music after the recent launch of its AI-powered Prompted Playlist feature.

Still, the addition of yet another form of content to what was once a music-only app could be a turnoff for any users who already feel the app has become too cluttered as the company expanded into new formats. But Spotify seems to be thinking about their experience, too: For example, it recently introduced the option to turn off videos across the app.

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

Sarah has worked as a reporter for TechCrunch since August 2011. She joined the company after having previously spent over three years at ReadWriteWeb. Prior to her work as a reporter, Sarah worked in I.T. across a number of industries, including banking, retail and software.

You can contact or verify outreach from Sarah by emailing sarahp@techcrunch.com or via encrypted message at sarahperez.01 on Signal.

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