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TechCrunch

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Meta is revamping its cross-app management system
Amanda Silbe · 2026-04-24 · via TechCrunch

Meta announced on Thursday an improved Meta Account system designed to make it easier for users to sign in and manage their Meta accounts and devices.

Today, the Meta ecosystem has become so expansive that it almost feels unwieldy — users might have various different accounts and log-ins for Facebook, WhatsApp, Meta AI glasses, and more. While the Accounts Center already serves to streamline this experience, the Meta Account system aims to simplify it further. The comapny says this new system will roll out over the next year.

With a Meta Account, users can choose to set up a single password that applies to all of their accounts within the Meta ecosystem — these log-ins can also be protected with Passkeys, which use fingerprints, face recognition, or device passwords to access accounts. Meta says that the Meta Account will also come with security recommendations to help users stay up-to-date with multi-factor authentication, as well as login alerts across their devices.

“Settings that apply across Meta apps and devices are managed in one place through your Meta Account — similar to how Accounts Center works today,” the company wrote in a blog post. “Now, more settings can be centrally managed this way, including your password, two-factor authentication, and the email address associated with your account. Because these don’t change from app to app, you shouldn’t have to update them separately.”

The Meta Account will also help parents more easily supervise teens’ behavior across apps, so it’s no longer necessary to switch among various apps. From the Family Center dashboard on Meta Account, parents will be able to manage settings for Instagram, Facebook, Messenger, and Meta Horizon in the same place.

“Settings that are specific to an app remain managed independently so you can also tailor your experiences for each. These kinds of choices are personal to how you use each app, so they live right where you’d expect: inside the app itself,” Meta explained. “For example, who can see your Facebook posts is a Facebook setting. Similarly, whether someone can tag you in a photo on Instagram is an Instagram setting.”

The Meta Account setup doesn’t force users into linking all of their accounts, though — if a user wants to keep their log-ins separate, they are able to do so. Users can also choose to add or remove accounts from the overall Meta Account at any time.

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Amanda Silberling is a senior writer at TechCrunch covering the intersection of technology and culture. She has also written for publications like Polygon, MTV, the Kenyon Review, NPR, and Business Insider. She is the co-host of Wow If True, a podcast about internet culture, with science fiction author Isabel J. Kim. Prior to joining TechCrunch, she worked as a grassroots organizer, museum educator, and film festival coordinator. She holds a B.A. in English from the University of Pennsylvania and served as a Princeton in Asia Fellow in Laos.

You can contact or verify outreach from Amanda by emailing amanda@techcrunch.com or via encrypted message at @amanda.100 on Signal.

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