Google on Thursday unveiled its new Fitbit Air, a Whoop-like screenless wearable that retails for $100. The device includes health and fitness tracking features like 24/7 heart rate monitoring, heart rhythm monitoring with AFib (atrial fibrillation) alerts, blood oxygen level, resting heart rate, heart rate variability, sleep stages and duration, and more.
The tech giant said in a blog post that the device is aimed at people who find wearable devices to be too bulky, complicated, or expensive, noting that the Fitbit Air is “simple, affordable and comfortable enough to wear 24/7.”
Google says the screenless design is built to allow users to “live in the moment.” You can track your health and fitness through the Google Health app — the rebranded version of the Fitbit App, which Google also unveiled on Thursday.
The new wearable is noticeably smaller than its predecessors, staying true to the “Air” branding, as it’s 25% smaller than the Fitbit Luxe and 50% smaller than the Inspire 3.
The device will automatically track common activities and workouts; Google says the experience is personalized to you and improves over time as it learns your habits.
The device weighs 12 grams with the band and 5.2 grams without the band. It also pairs with the Pixel Watch, which means you could use the larger wearable throughout the day and then switch to the Fitbit Air at night or during workouts for a more comfortable experience, Google says.
The Fitbit Air has up to a week of battery life, and fast charging can deliver a full day of power in just five minutes. It’s also water-resistant up to 50 meters.
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The tech giant also announced that Google Health Coach, its Gemini-powered all-in-one fitness trainer, sleep coach, and health and wellness advisor, is now available for Google Health Premium subscribers. Google Health Coach can help with tasks like creating custom workout routines based on your goals and available equipment, analyzing your sleep habits, and more.
The new wearable is launching with three band types: a “Performance Loop Band” made from recycled materials with a breathable fit, a waterproof “Active Band,” and a discreet “Elevated Modern Band.”
The Fitbit Air is available for pre-order now and will go on sale May 26.
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Aisha is a consumer news reporter at TechCrunch. Prior to joining the publication in 2021, she was a telecom reporter at MobileSyrup. Aisha holds an honours bachelor’s degree from University of Toronto and a master’s degree in journalism from Western University.
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