Snapchat is rolling out a new “Place Loyalty” feature that will show users when they’re among the most frequent visitors to a place on Snap Map over the past year, the company announced on Wednesday.
If you’re in the top 25% of users who visit a certain place, you’ll see your ranking on the Snap Map and can choose to share it with others. You’ll receive a gold badge if you’re among the top 1% of visitors, silver if you’re top 10% and bronze if you’re top 25%. For brands and chains, Snapchat aggregates visits across all locations.
Of course, you will only see these badges if you choose to share your location with Snapchat. Additionally, Place Loyalty rankings are only visible to you, Snapchat says.
The new feature is one more way for users to engage with the app and encourage them to share their loyalty badges on other social platforms or with friends in their social circle.
Launched in 2017, Snap Map was originally seen as a way for users to see their friends’ locations and browse public snaps from around the world. Over time, the feature has evolved and now offers ways for users to discover local hotspots and find things to do. With this new feature, Snapchat is giving users another way to interact with the map.
Snapchat announced last year that Snap Map has surpassed 400 million monthly active users.
Snap Map originally gave the social network a competitive edge over rivals like TikTok and Instagram, but the latter took on Snapchat with its own “Instagram Map” last year. Instagram hasn’t shared any stats regarding how many people use the feature, so it’s unknown how exactly it stacks up against Snap Map.
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Given that Snap Map is one of Snapchat’s core products, the social media giant often updates it with new features to attract and retain users. In 2025, the company launched a “Footsteps” feature that lets you see how much of the world you’ve explored and track where you’ve traveled.
Snapchat also rolled out “Promoted Places” on Snap Map last year as a way for users to discover new places. For brands, Promoted Places offers the ability to advertise and showcase all of their locations on Snap Map.
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Aisha is a consumer news reporter at TechCrunch. Prior to joining the publication in 2021, she was a telecom reporter at MobileSyrup. Aisha holds an honours bachelor’s degree from University of Toronto and a master’s degree in journalism from Western University.
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