The past year has been a volatile one for B2B marketing, sales, and product leaders, characterized by a need to adapt to shifting buying behaviors. Now, it’s time to reflect and celebrate the hard-won transformational successes and progress that your organization has made to master buying mayhem — the theme of Forrester’s B2B events in 2025 — as we look to this year’s B2B Forum EMEA awards.

Have you improved your organization’s understanding of buyers, customers, and markets to drive tangible results? Have you adapted to address self-service behaviors, AI’s influence on buying and selling, and the generational shift among business buyers to differentiate your business? Have you evolved to meet the rise of complex buying groups to drive growth? If so, we’d like to hear from you.

We have now opened nominations for our prestigious B2B Return On Integration Honors and B2B Programs Of The Year Awards, to be presented at Forrester’s B2B Forum EMEA 2026. This is your chance to showcase your company’s achievements and elevate your presence among your industry peers. Representatives from the winning companies will be celebrated on the mainstage and in dedicated sessions that allow them to showcase their story and have a peer discussion. The full award descriptions and criteria are here, and submissions are due by July 6 — but don’t delay, because the date will be here before you know it.

Here’s more about the two awards categories:

The 2026 B2B Return On Integration Honors will showcase organizations that have:

• Focused on aligning product, marketing, sales, and customer engagement goals.
• Demonstrated integration of product, marketing, sales, and customer engagement functions (must include two or more functions).
• Measured outcome-based results to tell the story of success.

Meanwhile, the 2026 B2B Programs Of The Year Awards recognize organizations that have:

• Delivered outstanding achievements in a particular area of marketing, sales, customer engagement, or product.
• Leveraged innovative frameworks and best practices to improve functional performance.

B2B Programs Of The Year Awards winners will be selected based on role (e.g., marketing executive, sales leader, demand and ABM leader, portfolio marketing and product management leader, revenue operations leader, partner ecosystem marketing leader, customer engagement leader, or content strategy and operations leader).

What Makes A Winning Submission?

Your submission should tell a powerful story of evolving your organization to become more customer-obsessed to improve company performance. Avoid general statements and focus instead on specific actions and measurable outcomes that demonstrate the depth of your transformation and its impact on your business. For example, avoid making statements such as “sales, marketing, and product departments now collaborate better” and instead detail the exact actions taken — for instance, “executives and key stakeholders aligned on these specific buyer and customer needs,” “we synchronized cross-functional plans in the following ways for maximum efficiency,” or “we implemented an adaptive process to ensure continued alignment as market conditions evolve.” Applicants will be invited to complete a case study interview as part of the evaluation process.

Submit your nominations for the B2B Return On Integration Honors or B2B Programs Of The Year Awards by July 6, 2026. We look forward to showcasing the winners in late September at B2B Forum EMEA in London!

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