People love taking shortcuts in real life. Ozempic is a shortcut to losing weight. Tanning beds are a shortcut to getting tanned. Summaries are shortcuts to reading books.

Few take shortcuts in the activities they enjoy. A hiker in Patagonia or climber on Mt. Fuji is not looking for a shortcut to finish the journey. There is a genuine desire to enjoy the experience. There is a genuine desire to improve one’s ability and skills.

Tech founders look for shortcuts and sales hacks. Non-tech founders try to find ways to trivialize and outsource engineering.

So, next time you see someone trivializing or trying to find a shortcut to something, you can safely assume that they don’t enjoy the activity.