The great joy of having built a successful business that employs a broad team of talented people is that I get to fish for exactly the kind of problems that most interest me, most of the time.
Usually, this coincides well with the needs of the business. When we moved out of the cloud, I spent months getting Kamal off the ground, so we didn't have to get mired in the complexity of Kubernetes. Fun problem to solve!
And of course, the origin story of Ruby on Rails is that Basecamp gave birth to it all back in 2003. Because I simply wanted Ruby to work well for the web, and we needed a platform to build the business.
But sometimes it's also a bit further afield. We had our big clash with Apple over the App Store's monopoly abuses back in 2020, but it wasn't until 2024 that I severed our exclusivity with the Mac on the engineering side by moving to Linux, and ultimately building Omarchy.
I don't always get to choose, of course. There are occasionally urgent problems that just need our, and therefore my, full attention as a company, or humdrum issues that I just happen to be best qualified to tackle. But this is increasingly rare because of all those great people we've managed to assemble at 37signals.
And that's how it should be! Building a successful business should yield dividends beyond just the financial ones. It should afford you more opportunity to press your comparative advantage, so you spend most of your time on the projects that stimulate a little Call of the Wild.
Never to the point of being too good for anything, mind you. Taking out the trash is still everyone's job some of the time. But mostly, I want to be sitting by the pond of interesting problems, fishing for the ones that catch my eye and hook my motivation.
Who could wish to retire from that?