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David Heinemeier Hansson

Three sacred cows that must die so Europe can live Dell is on a roll with the XPS The will to power will return But Y European Delusions & Danish Drones The Rape of Britain A pond of interesting problems Let the agents democratize open source Basecamp Five Celebrating computers at Omacon The malleable computer Panther Lake is the real deal Basecamp becomes agent accessible Denmark desperately needs more inequality ONCE (Again) Omacon comes to New York Clankers with claws Cloud gaming is kinda amazing Promoting AI agents The O'Saasy License Europe is weak and delusional (but not doomed) Fizzy is our fun, modern take on Kanban (and we made it open source!) Six billion reasons to cheer for Shopify Local LLMs are how nerds now justify a big computer they don't need No backup, no cry Sabbaticals keep our attrition at bay Success always spawns haters A petabyte worth of Omarchy in a month Pay yourself first We've all had enough of this nonsense Calling someone a "nazi" is a permission slip for violence The great falls of Boeing, Intel, and Apple As I remember London Apple has no one left who can say no Words are not violence Thrice charmed at Rails World Engineering excellence starts on edge
Give me AI slop over human sludge any day
David Heinem · 2025-10-07 · via David Heinemeier Hansson

We're fed an endless stream of consternation over AI slop these days. The content apocalypse is nigh! It'll rot your brain! Okay, sure, maybe, but have you seen the kind of content sludge that perfectly ordinary humans are capable of producing? It's thrice as tragic.

The web is full of it. Garbage writing and brain-dead shorts. Content mills pumping out nonsense pages and gagging videos to appease whatever the high priests of SEO now think they've divined will please Lord Google or Master TikTok. 

It's been infecting websites everywhere with "calls to action", "white paper available upon sign up", and "10 ways to supercharge your productivity". Links stuffed into every crevice to juice rankings, capture "most searched for" keywords, and convert, convert, convert.

It's an affront to humanity to make sentient beings do this work. Turning human potential, creativity, and ingenuity into content sludge is a process no more dignified than turning pink slime into chicken nuggets.

I'll take AI slop over human sludge any day. Let the little robots barf up tokens to unlock the next basis point of incremental conversion. Better them than us, I say. This is exactly the soul-crushing, creative drudgery that machines were made to munch through without complaint.

But couldn't we do without sludge or slop, you say? Sure, right after we reach a shared state of nirvana. As soon as the average 4.5 hours of screen-on time is turned into real reading, real making, real pursuits. So that'll happen exactly never.

Case in point: the most important attribute of a phone for most people is still the battery life. These little content slop and sludge faucets can already spew out nearly an entire day's worth of nonstop eyeball junk, and yet you crave more. More! MORE!

So stop whining about the AI slop. You're already steeped in human sludge. And the door to exit both was always there. But you're not going to open it, are you?