In late Q1, ASUS implemented a 30% price increase for PCs in Taiwan, with the rest of the world following closely. ASUS Joint Technology Systems Division General Manager Yi-Hsiang Liao announced this planned 30% price hike across the company's entire product line, explaining that the extremely high costs of DRAM and SSD storage, combined with a shortage of CPUs, were driving this increase. However, today we are facing another increase, but a much milder one. According to Money UDN, ASUS now expects single-digit PC price increases for Q3, which is a much better situation for the PC market than the continuously rising prices. While these price increases hurt consumers, they also impact PC makers' sales, meaning that signs of stabilizing prices present a good opportunity for the PC market to rebound in the coming months.

As PC price increases are now expected to be in the single digits compared to Q1, we can conclude that component pricing has exhausted its room for further increases from the mid-double digits seen since Q4 of 2025. We can hope to see this trend evolve into price stagnation in the coming quarters, as well as possible contractions down the line. Main cost drivers, including NAND Flash, DRAM, and CPUs, have made any price cuts impossible for the time being. However, there is hope that the supply chain will stabilize next year. DIY PC enthusiasts might see better availability in the coming quarters as major PC OEMs work with the supply chain to gain access to more DRAM and NAND Flash, but as of now, this remains a distant hope.