In October 2025, we reported on insider commentary by EA developers who claimed that AI tools had hampered productivity, despite the company having all but mandated the tech for over a year at that point. A survey conducted by Skillsearch in April found that developers thought AI hurt creativity in games. Now, speaking at a recent Game Business Live event, EA's president of enterprise development, Laura Miele, touched on AI tools and their impact on the output at EA, seemingly rebutting the aforementioned claims by developers working at the gaming giant. EA has been using AI for everything from coding to concept art, and even managerial work.

When addressing a question about whether AI tools could lead to shorter game development timelines, Miele said that "perhaps in some parts they will," going on to express that she is excited about the tech, given what she has seen of it. She explains that she's "always wanted to help our studio developers remove friction," and "wanted to be a hero to them." According to her, AI tools have removed "friction from our pipelines and our tools and our workflows," and led to quicker prototyping, "faster creativity, and shorter, faster conversations around creativity and coming to alignment." She attributes this accelerated workflow to a removal of "tedium" from the jobs of artists and developers.

News of Miele's proclamations about the benefits of AI comes hot on the heels of an analysis of Steam games that found that games that use generative AI tend to sell as much as 53% fewer units than those that did not. There also seems to be a growing divide in the gaming industry when it comes to the use of generative AI, with many developers rejecting it outright, others using it begrudgingly, and others still who see the same potential benefits as Miele.