Microsoft has already increased the prices of its Xbox Series X|S consoles once in response to the ongoing hardware shortages and prices. On June 25, Microsoft announced that the Xbox console family will receive another round of price increases on August 1, 2026. As of the beginning of August, all 512 GB variants of the Xbox Series consoles will be $100 more expensive than current pricing, and 1 TB Xbox consoles will cost an extra $150 over current pricing. Microsoft will also discontinue the 2 TB Xbox SKUs, likely because pricing simply does not make sense anymore. Microsoft blames the ongoing DRAM crisis for the increases, stating that "console storage and memory prices have increased by more than 2.5x, and we expect another doubling by the fall of 2027."

As a result of the price increases, the Xbox Series X|S pricing now plays out as follows: 512 GB Series S: $499.99; 1 TB Series S: $599.99; 512 GB Series X Digital: $749.99; 1 TB Xbox Series X $799.99. For comparison, following the recent price increases at Sony, the PS5 costs $649.99, while the PS5 Digital Edition costs $599.99, and the PS5 Pro costs $899.99. The announcement comes weeks before the close of the 2025 financial year at Xbox, with the price increase taking effect almost immediately after the Xbox fiscal year reports are slated to be published. Following the recent PS5 price increases, Sony saw PS5 sales break 2026 records as a result of a buying rush to get in before the price increases. Recent reports also highlighted that significant layoffs are planned at Xbox Game Studios thanks to overall declines in revenue at Xbox.