Canva has overhauled its design and workspace suite as it attempts to become the ultimate centralized hub for AI-powered content creation. The platform announced its Canva AI 2.0 update today, introducing updated tools and new prompt-based editing capabilities that allow users to make or adjust their work by describing what they want to create to Canva’s AI assistant in their own words.

The update includes a new orchestration layer for Canva’s AI models that lets creatives and marketers access the platform’s entire suite of tools from a single, unified conversational interface. That means users can ask the chatbot to perform actions like “create a multi-channel campaign plan to launch our latest summer products,” with Canva automatically generating everything “ready to refine or publish.”

“Canva AI 2.0 transforms Canva into a conversational, agentic platform where teams can go from idea to execution in one place,” the company said in its press release. “The result is a powerful creative partner across the entire process, from the spark of an idea to the final output.”

The idea is that this will save time compared to using specific Canva tools manually, removing labor-intensive tasks and allowing creatives to focus on polishing finer details instead. Canva says the AI 2.0 update marks its “biggest shift since bringing design from complex desktop software into the browser,” and that it “marks the beginning of the next era of creation.” If that sounds familiar then you may have seen that Adobe made similar claims about its own prompt-based editing shift, which it announced yesterday ahead of Canva’s updates.

“Just describe an idea, goal, or rough structure, and Canva AI generates a fully editable design with structure, brand, and layout from the start,” said Canva. “Unlike traditional AI tools that produce a single output and stop there, Canva AI 2.0 stays with you throughout the entire creative process.”

Canva says AI 2.0 adds persistent memory features that learns from users’ work over time, allowing it to apply personalized styles that keep branding and aesthetics consistent. The update also introduces “Object-Based Intelligence” for more precise editing via text-prompts, which means creatives can adjust specific parts of generated designs, such as images, text, and font styles, without altering the rest of the image.

Canva users are also getting some tooling updates, including support for HTML imports in Canva Code, and a unified connector interface for third-party integrations like Slack, Gmail, Google Drive, and Calendar. You can check out the full list of everything being announced today over on Canva’s announcement page.

Canva AI 2.0 is launching today as a research preview, rolling out to the first one million people who access the Canva homepage. Access will later expand to more users “over the weeks ahead,” according to Canva, though a date for the full public launch hasn’t been announced yet.