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When it comes to building WordPress sites, agencies sometimes fall into the trap of focusing on creating a beautiful website and lose sight of the need for a fast site. High performance cannot be an afterthought; for many agencies, it is a contractual obligation.
Many agencies test speed too late in the development cycle, often leading to expensive “performance debt” right before launching the site. Instead, integrate systemic performance testing for WordPress into the agency workflow.
This article outlines a professional framework for testing and validating WordPress performance, ensuring every client site is optimized for Core Web Vitals relating to speed, SEO, and scalability from the very beginning of development.
Before you start testing and validating your clients’ site, it’s important to establish what WordPress performance metrics you will measure and what success looks like within them. For example, agencies commonly set goals such as:
Measure data in two different scenarios: lab data and field data.
Whatever metrics you are capturing, it’s important to standardize the test environment. Do your testing on a server that best matches the production environment. You want to ensure accuracy, consistency, and reliability. This allows you to better isolate variables and compare results more meaningfully. Pressable provides high-performance infrastructure and server-side optimizations to help deliver reliable and consistent test results.
Once you have a clear understanding of the metrics you are focused on, you can begin step-by-step WordPress performance testing for your client sites.
There are a variety of helpful tools available to assist with agency WordPres performance testing. To help ensure consistent results across every project, agencies should use a standardized set of performance testing tools at each stage of the build and launch process.
Once you have completed performance testing for your WordPress agency client sites, it’s time to communicate your findings to the client. The most effective way to do this is with a final performance report as part of the handoff package.
This report should communicate the following:
As part of the handoff, explain to the client why a high score matters and how it impacts their ROI and search rankings. This performance monitoring can be used as a hook for ongoing maintenance and optimization retainers with the client. Position your agency as being best able to make the needed performance improvements.
WordPress site performance testing should not be viewed as a one-time task. It is an integral part of an agency’s reputation and should be included in ongoing work with the client through maintenance, monitoring, and optimization retainers. By standardizing these tests, agencies can deliver superior products to clients that help them rank higher and convert better.
Start today by running a speed audit on one of your current client projects and moving their testing to a staging environment.
If you’re looking to improve your ability to conduct performance testing for WordPress agency client sites, Pressable’s managed WordPress hosting plans are ideal. We make it easy to manage multiple WordPress sites. Our easy-to-navigate dashboard provides one-click cloning for easy replication of your client’s sites. And we provide 24/7 expert support from friendly, certified WordPress engineers.
Pressable—part of the Automattic family that also includes WordPress.com, WordPress VIP, and WooCommerce—is staffed by WordPress experts with the skills and knowledge to effectively manage your WordPress site. If you’re thinking about switching to managed WordPress hosting, schedule a demo to see how Pressable helps agencies deliver faster, more reliable client sites at scale.
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