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Setting up an optimized, eye-catching website is a necessity for all businesses, yet some are going further by building standalone landing pages within their site.
WordPress anding pages can be designed to obtain leads, push a specific service or product, or build awareness for your brand, event, or cause. Each is page used for a specific marketing objective and it is the place where your visitors “land” after clicking on a social media post, PPC ad, or email campaign.
While your homepage serves as a navigational page for the most important elements of your business, a landing page should have only one, very specific call-to-action.
Businesses using landing pages obtain more leads, record higher conversions, and they bring in more revenue.
As we mentioned above, landing pages are a great way to connect with prospective customers, drive leads, or generate direct revenue (in cases of ecommerce websites).
While there are many software companies that offer landing page creation, using WordPress is a good idea because you get a lot of bang for your buck.
Here are just a few advantages of using WordPress:
Marketing studies have found that companies who increased their landing pages by 50% experienced a 55% increase in lead generation. That means businesses who only drive traffic to their homepage are missing a big opportunity. Targeted landing pages show your customers exactly what they’re looking for.
Creating a landing page in WordPress isn’t overly complicated but certain elements need to be present.
Remember that the average attention span is about eight seconds. If you haven’t hit the objective in that short window, chances are you missed it.
The basic elements of a good landing page include:
Simplicity is key here. Your WordPress landing page should be neat, organized, and easy to navigate. Your copy should be concise and clean. Any graphics or videos you have on the landing page should look as professional as possible and load quickly.
Most visitors won’t stay on your site if pages take too long to load. The result of this is a high bounce rate and eventually you’ll be penalized by search engines.
Now that you know the landing page basics, let’s talk about some key takeaways that’ll help you convert as many customers as possible.
The first thing a visitor will see is your headline. Ideally, it should be 10 words or less and describe everything the reader should know about your product or service. Below this should be subheads that reinforce your message but with a little more detail.
So much of marketing is built on feelings, so consider an appeal to base emotions like pleasure, pain, sadness, or disgust.
Pictures should be high-resolution and represent your target audience. As marketers we all understand the importance of colors and visuals. Make your landing pages eye-catching and an extension of your brand.
Not sure where to start? Revisit your buyer personas and keep testing out everything: font, copy, design, headlines, or images. It won’t take you long to find the winning formula.
Landing pages with high-conversion rates show customers what a product or service does for them, how it all works, and provides success stories from real people.
The last, and most important step, is to provide one simple call-to-action that is easy to find and complete.
Whether your CTA is asking visitors to purchase a product with their credit card or enter an email address to access a case study, don’t make them have to hunt around for it.
You’re probably wondering how to make a landing page in WordPress? Another benefit of this service is the user’s ability to upload hundreds of plugins and widgets. Some are free and others are available for a small fee.
Experienced WordPress users may want to build landing pages from scratch. For anyone with limited web design experience, plugins and web services offer easy-to-use drag and drop features. You can build gorgeous landing pages in minutes and move on with managing the rest of your business.
Here are some of our top recommendations:
Each of these has different fees and membership packages. They also offer technical support for anyone new to building landing pages. It may take a day or two to get the service set up on your WordPress site, but then you’ll be cranking out landing pages like a pro.
Pressable is a world-class managed WordPress host offering customers fast and reliable servers, an easy-to-use dashboard, and five-star rated technical support. Pressable will manage the technical side of your website so you can focus on running your business.
If that weren’t enough, Pressable is brought to you by Automattic – the makers of WordPress – so you know your website is running on a network that is optimized to get you the best performance and that the people working behind the scenes are 100% WordPress experts.
With over a decade of experience in the tech industry, Amanda's experience demonstrates her sales expertise. Her commitment to building, training, and guiding high-performing teams has been instrumental in driving Pressable's success. Amanda's extensive background in sales and marketing, coupled with her sharp business acumen, has made her an invaluable asset to the tech community. Her ability to identify and foster talent, combined with her passion for developing winning sales strategies, has propelled her to the forefront of the industry. When she's not expertly navigating the tech sales landscape, she loves spending quality time with her family, loves travel and adventure, lounging pool/beach-side, playing tennis, working out, and meeting people/making friends all along the way!
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