Glitch’s path to the multiplex is unprecedented to say the least. Since its inception, the Australian production company has remained steadfastly independent. It wasn’t necessarily hoping a ton of YouTube views would land it a big deal with a major studio or acquisition offers from Disney. Being independent meant it could produce the animation it wanted to see. Like, say, a show about six people working out their traumas in a virtual world under the watch of a torturous AI prone to musical numbers.

But that offbeat view of humanity might be exactly why The Amazing Digital Circus garnered such a massive following. Animation, in recent years, has skewed toward what’s safe: franchises like Despicable Me, sure things like the Super Mario Bros. movies, family-friendly Pixar fare. It’s hard to imagine a major studio taking a chance on something as wild and subversive as Digital Circus before it started to get clicks. Even KPop Demon Hunters, arguably the best animated feature of 2025, didn’t get a theatrical release until after it completely took off on Netflix.

The Last Act is also the latest in a spate of internet-to-cinemas endeavors. Back in January, it was Iron Lung, the sci-fi horror film from popular YouTuber Markiplier. Like with Amazing Digital Circus, fans requested theaters add screenings of the film, ultimately leading it to make nearly $18 million domestically during its opening weekend. Last year, Kaizen, a documentary about French YouTuber Inoxtag, sold 350,000 tickets across 1,000 screenings in a single day, per Variety.

Over the past few weeks, Obsession, a psychological horror film from YouTuber Curry Barker, made nearly $150 million worldwide at the box office. Backrooms, which originated as a YouTube series based on a creepypasta, brought in $118 million worldwide in its opening weekend. “Hollywood spent a decade asking if YouTube fame could translate to the box office,” Brooks Barnes wrote last week in The New York Times. The answer, it seems, is yes.

“The rise of content creators releasing in cinemas marks the emergence of new sources of content for the film industry and a sector eager to leverage the unique advantages of in-person, event-driven experiences,” says Charlotte Jones, a media and entertainment analyst at Omdia, adding that the trend “highlights the powerful role of avid fan bases in shaping demand for diverse content on the big screen.”

The leverage that Glitch has thanks to the popularity of The Amazing Digital Circus also allowed the company to negotiate a theatrical run unlike almost any big animated feature in recent memory. Years ago, cinephiles had to wait six months for a movie to arrive on VHS or DVD. Prior to the Covid-19 pandemic, that timeframe—known as a “window”—was 90 days. During lockdowns, that window collapsed (remember Black Widow?) and has settled in at around 45 days since theaters reopened.

Studios and theater chains have fought hard for these buffer times, which are crucial to having a big box office weekend by guaranteeing that if someone wants to see a movie as soon as it's available, they have to go to a cinema. All of which makes Glitch’s two-week window even more unheard-of.

“The traditional 45- or 90-day windows are made to maximize casual box office and justify massive marketing budgets,” says Christofer Hamilton, industry insights manager at Parrot Analytics, which tracks audience demand across social media and other platforms. When Hamilton ran the numbers on The Amazing Digital Circus he found that when Glitch released the most recent episode in late March, interest in the show was 76 times the average demand for other online series.

“Glitch doesn’t need a Hollywood marketing budget, because they’ve built a direct relationship with millions of fans on YouTube,” he says.

One of the reasons Lerdwichagul fought so hard for the short window is that he knew fans would be champing at the bit to see the finale and be frustrated if they weren’t able to go to a screening and had to wait, avoiding spoilers.

But even two weeks was too long for some fans. Some claimed the move divided the fan base; others told their fellow fans to “go outside.” Eventually, Lerdwichagul had to issue a statement to calm things down. The reasoning, he explained, was that if Glitch could pull this off and prove to Hollywood that indie animation had a massive audience, it could open doors for so many more creators. Glitch, he wrote, was doing everything it could to keep the show accessible to everyone while also pushing the industry forward.

“Now that there is a proven example of this working, not just for us but for the industry, it'll be a lot easier to get projects like this onto screens,” he says. “The goal is to completely change the system—or really not change it, evolve it.”