Narrated, highlighted, animated demos for Phoenix LiveView — author with Tidewave and play right in your app.

demo_director is the loop between an AI agent and a saved product demo: the agent drives your Phoenix LiveView app live through Tidewave Web's browser_eval tab while you watch and refine; you save the resulting sequence to priv/demos/<name>.exs; your team replays it later — from a web page, from a Mix task, from a <script> tag in onboarding docs.

The runtime drives the page hands-off: a yellow subtitle bar narrates what's happening word by word, a red highlight ring tracks the next element, and characters get typed into form fields at a readable speed.

Tidewave is only needed during authoring. Replay works against any Phoenix LiveView app with demo_director installed; the runtime dependency is phoenix_live_view and nothing more.

What it isn't

This is not a guided-tour library like shepherd.js, intro.js, or driver.js. Those wait for the user to click each step in turn. demo_director is the opposite: the runtime is the clicker. The user watches; the demo plays itself, end-to-end. Use it for sales demos, screencast replacement, onboarding videos that you want to keep in sync with the live app, and quick "look at this feature" links you can paste into Slack.

If you want a tour where the user drives, use shepherd / driver / intro. If you want a movie of your app that runs against the real DOM, use this.

What's in the package

• Six top-level helpers — subtitle/1, highlight/1, fill/2, fill_typed/3, click/1, wait/1 — each emits a JavaScript string that the runtime evals (or that gets saved into a .exs script).
• A HEEx attribute helper — demo_id/1 — that drops a data-demo-id on any element, so selectors stay stable when LiveView patches the DOM.
• An overlay component — <.demo_director_overlay /> — that renders the subtitle bar, highlight ring, and the package's CSS + JS.
• A router macro — demo_director "/demo-director" — that mounts the static-asset plug, the playback channel, and the demos listing page at the path of your choice (default /demo-director).
• A web demos browser at <mount> (also <mount>/demos) — lists every saved demo with a Play button per row.
• A Mix task — mix demo_director.play <name> — replays a saved demo against the running dev server, navigating the browser to the demo's starting route if needed.
• An Igniter-based install task — mix igniter.install demo_director — that wires the router macro and seeds your AGENTS.md / CLAUDE.md with the agent contract.

Two ways to drive a demo

1. Live, by an agent. The agent emits helper calls into Tidewave Web's browser_eval tab as the user prompts a tour. Useful for exploration and for authoring.
2. Replayable, from a saved .exs. Once a demo is good, save the call sequence to priv/demos/<name>.exs. Anyone can replay it from <mount> (one click) or mix demo_director.play <name> (one command) — no agent in the loop, no LLM in the runtime path.

Selectors are passed through to document.querySelector — pick whatever already-stable handle the host markup gives you (an id, an attribute, or data-demo-id if you need a dedicated tag). See Selector contract below for the full picture.

Quick start

Add to your Phoenix app

demo_director assumes the host app already has a working Phoenix LiveView setup (a Phoenix.LiveView.Socket declaration in the endpoint, a router, and the standard layouts). The installer doesn't bootstrap LiveView from scratch.

# mix.exs
def deps do
  [
    {:demo_director, "~> 0.1", only: :dev},
    {:igniter, "~> 0.6", only: :dev}
  ]
end

Then:

mix deps.get
mix igniter.install demo_director

The install task does four things automatically:

1. Wires the router macro under an if Application.compile_env(:my_app, :dev_routes) block.
2. Adds the playback socket to your endpoint, after the existing Phoenix.LiveView.Socket.
3. Adds config :demo_director, pubsub: <OtpApp>.PubSub to config/dev.exs (using the conventional mix phx.new PubSub name; if your PubSub server is named differently, edit the value after install).
4. Seeds AGENTS.md / CLAUDE.md with the agent contract.

It then prints a reminder for the one step that stays manual: rendering the overlay component in your dev-time root layout.

Or wire it up by hand

A few small additions to your app, all gated behind the standard Phoenix :dev_routes flag.

1. Mount the routes in router.ex. The static-asset / play / demos plug must NOT go through protect_from_forgery, so use a bare scope:

if Application.compile_env(:my_app, :dev_routes) do
  import DemoDirector.Router

  scope "/dev" do
    demo_director "/demo-director"
  end
end

2. Add the playback socket to your endpoint, alongside the existing Phoenix.LiveView.Socket:

socket "/director/socket", DemoDirector.PlaybackSocket,
  websocket: true,
  longpoll: false

3. Tell the package which PubSub server you use (typically in config/dev.exs):

config :demo_director, pubsub: MyApp.PubSub

4. Render the overlay in your dev-time root layout (lib/my_app_web/components/layouts/root.html.heex):

<DemoDirector.Components.demo_director_overlay />

This step stays manual on purpose. The other wiring lives in .ex files — Igniter can edit those via the Elixir AST and keep the edit idempotent across re-runs. Root layouts are HEEx, and HEEx isn't parsed as an AST the way Elixir is, so editing it programmatically means string-level surgery against a file users frequently customize (branding, analytics, custom font links, conditional <body> markup). The risk of corrupting a heavily-edited layout outweighed the convenience of auto-injecting one line. The component itself is already prod-safe — it returns empty markup whenever the demo_director/1 router macro hasn't registered a mount path (which is exactly what happens when :dev_routes is off), so the line can sit unconditionally inside <body> and you won't see it in production.

5. (When needed) tag interactive elements with data-demo-id. Most existing markup is already targetable — semantic ids (<section id="vitals">), form ids the labels point at, and attribute selectors all work. Reach for data-demo-id only when no such handle exists, or when an element would be hard to disambiguate otherwise:

import DemoDirector.HEEx

~H"""
<button {demo_id("save-prescription")}>Save</button>
"""

See Selector contract below for the resolver order.

Direct a demo live (with an AI agent)

If you have Tidewave Web or any other tool that gives an AI agent a browser.eval-equivalent surface, the agent can drive a demo live. Paste a sequence of helper calls (the agent's prompts produce these for you):

window.DemoDirector.subtitle("Let's add a prescription.");
await new Promise(r => setTimeout(r, 1500));
window.DemoDirector.highlight("save-prescription");
await new Promise(r => setTimeout(r, 800));
await window.DemoDirector.fillTyped("medication-search", "Atenolol", 35);
await new Promise(r => setTimeout(r, 1200));
window.DemoDirector.click("save-prescription");

Or generated from Elixir:

[
  DemoDirector.subtitle("Let's add a prescription."),
  DemoDirector.wait(1500),
  DemoDirector.highlight("save-prescription"),
  DemoDirector.wait(800),
  DemoDirector.fill_typed("medication-search", "Atenolol"),
  DemoDirector.wait(1200),
  DemoDirector.click("save-prescription")
]
|> Enum.join("\n")

Replay a saved demo

Once a demo is good, save it to priv/demos/<name>.exs. The first comments in the file double as metadata:

# Demo: add a prescription for Mrs. Lee.
# @start_at "/patients/mrs-lee"

alias DemoDirector, as: DD

steps = [
  DD.subtitle("Let's add a prescription."),
  DD.wait(1500),
  DD.highlight("add-prescription-button"),
  DD.wait(800),
  DD.click("add-prescription-button"),
  # …
]

IO.puts(Enum.join(steps, "\n"))

Then either:

• Open <mount> in your browser (e.g. http://localhost:4000/dev/demo-director) to see every saved demo with a Play button. Clicking Play navigates the browser to the demo's @start_at and runs it. (<mount>/demos works too — same listing.)
• Run mix demo_director.play <name> from a second terminal. The task prints a clickable URL like http://localhost:4000/dev/demo-director/demos/<name>/play. Opening it stashes the demo in sessionStorage, redirects to @start_at, and the overlay there picks it up on load.

You don't need an agent to write a demo — the helpers compose like any other Elixir code. Pick a starting route, list the elements you want to walk through, and turn each step into a helper call:

# priv/demos/onboarding.exs
# Demo: walk a new user through their first post.
# @start_at "/"

alias DemoDirector, as: DD

steps = [
  DD.subtitle("Welcome! Let's create your first post."),
  DD.wait(1800),

  DD.subtitle("Click 'New post' to get started."),
  DD.highlight("new-post-button"),
  DD.wait(900),
  DD.click("new-post-button"),
  DD.wait(1200),

  DD.subtitle("Title goes here. Try something descriptive."),
  DD.highlight("post-title-input"),
  DD.wait(700),
  DD.fill_typed("post-title-input", "My first post"),
  DD.wait(1500),

  DD.subtitle("That's the basics — fill in the rest at your own pace."),
  DD.highlight(nil),
  DD.wait(2400),
  DD.subtitle(nil)
]

IO.puts(Enum.join(steps, "\n"))

Two things to know:

1. Pick the most stable selector that already exists. The runtime tries data-demo-id first, then falls back to document.querySelector, so any of these work as targets:

   DemoDirector.click("save-prescription")          # data-demo-id
   DemoDirector.click("#save-prescription")         # element id
   DemoDirector.click("button[name=publish]")       # attribute selector

   Prefer existing handles that the host app already uses for its own purposes — semantic ids the sidebar nav links to, form-field ids labels point at — those are the ones the host has the strongest incentive to keep stable. Reach for data-demo-id (via the demo_id/1 HEEx helper) when no such handle exists, or when the element you want to target has nothing distinctive about it (icon buttons, repeated rows). Either way, don't author against :nth-child chains or deep descendant paths — those break the moment a sibling moves.

2. Pace generously. Subtitles reveal word-by-word at ~110ms/word — the trailing wait should be at least the reveal duration plus a beat. fill_typed defaults to 35ms/char, which reads naturally; lower for filler text, higher for content the viewer is meant to read. For LiveView-driven inputs with phx-debounce, allow the debounce window plus a server roundtrip (~600–1200ms total) before reading the resulting DOM state.

Test by saving and opening <mount>/demos. The new entry shows up automatically.

Try the example app

The package ships with a minimal Phoenix LiveView blog app — a post composer, a public reader view, and a comments section — wired up in dev.exs so the package can be smoke-tested end-to-end against a real running app without a separate Mix project.

mix deps.get
mix dev

Open http://localhost:4000/dev/demo-director and click Play on any of the four bundled demos. Or run them from a second terminal:

mix demo_director.play compose_post
mix demo_director.play fix_validation_errors
mix demo_director.play search_drafts
mix demo_director.play reader_comment

The four demos exercise:

• compose_post.exs — fill out every guardrail-checked field, watch the bar go green, click publish
• fix_validation_errors.exs — open a half-written draft, fix each validation error in turn
• search_drafts.exs — live search filtering as fill_typed fires phx-change per keystroke
• reader_comment.exs — open a published post, leave a comment, watch the comment stream in via Phoenix.PubSub

Compatibility

Selector contract

The runtime resolves targets in two passes: first as data-demo-id, then — if no match — as a raw CSS selector via document.querySelector. So all of these work:

DemoDirector.click("save-prescription")     # data-demo-id="save-prescription"
DemoDirector.click("#save-prescription")    # element id
DemoDirector.click(".btn-primary")          # class
DemoDirector.click("button[type=submit]")   # attribute

The package's recommendation is to pick the most stable handle that already exists in the host's markup — semantic ids the host already uses for in-page navigation or <label for=""> are the strongest candidates because the host has its own reasons to keep them stable. Reach for data-demo-id (via the demo_id/1 HEEx helper) when no such handle exists, or for elements that would be hard to disambiguate otherwise (icon buttons, repeated rows). Avoid :nth-child chains and deep descendant paths — those break the moment a sibling moves.

data-demo-id lookup runs first, so if you tag an element specifically for the demo, that tag wins over any unrelated CSS selector match.

Production stripping

The integration is gated by Phoenix's standard Application.compile_env(:my_app, :dev_routes) pattern — the same flag that gates live_dashboard and Plug.Swoosh.MailboxPreview. With the flag off (the default in :prod), the router macro never compiles, the static-asset plug is never mounted, and the overlay component renders nothing. The data-demo-id attributes themselves still render — a few extra bytes per element, no outgoing requests, no JS hooks, no overlay.

If you want stricter prod stripping, wrap your demo_id/1 call sites in your own Mix.env() == :dev block; this helper deliberately stays side-effect-free.

Caveats

Demos write real records. This is not a dry run against your DB. A demo that types into a form and clicks Submit creates real records, sends real emails, queues real jobs. Keep the package gated behind :dev_routes (or your equivalent), and only enable it in environments where it's safe for forms to hit the real data layer. A sandboxed demo-session primitive (transactional rollback at the end of a demo, throwaway test data) is on the deferred-features list.

Localhost-only playback by default. The <mount>/play HTTP endpoint that receives broadcasts from mix demo_director.play rejects non-loopback IPs. If you want demos to be playable from a non-localhost staging instance, that gate needs to be relaxed — currently requires a code change.

Troubleshooting

Clicking Play does nothing / the overlay never appears. Check the overlay is rendered in your dev-time root layout (<DemoDirector.Components.demo_director_overlay />) and that the router macro is mounted under a non-:browser-piped scope. The static asset plug must NOT pass through protect_from_forgery — the playback POST is cross-origin from the agent's perspective and CSRF will reject it.

Overlay component renders empty even though the route exists. The overlay only renders when Application.get_env(:demo_director, :mount_path) is set. The router macro registers it via an @on_load callback baked into your router module, which fires on every module load. If the env still ends up nil at runtime — usually because of an unusual release-build or umbrella-app setup that strips beam metadata — the safe escape hatch is to set the path explicitly:

# config/dev.exs
config :demo_director, mount_path: "/dev/demo-director"

If you ever see this in vanilla mix phx.server, please open an issue — the macro is supposed to make this Just Work, and the workaround above shouldn't be necessary.

/director/socket 404s in the browser console. Add the playback socket to your endpoint, alongside the existing Phoenix.LiveView.Socket:

socket "/director/socket", DemoDirector.PlaybackSocket,
  websocket: true,
  longpoll: false

Channel join fails with KeyError: key :pubsub not found. Tell the package which PubSub server to broadcast on:

config :demo_director, pubsub: MyApp.PubSub

The Mix task says "could not find a DemoDirector mount." The probe couldn't find a live server. Check mix dev is running, and that DD_HOST (default http://localhost:4000) points at the right host:port. If you're using a non-default mount path, pass --url explicitly.

Subtitle reveals out of sync with the action / the demo runs in parallel. Make sure fill_typed calls are awaited on the JS side (the helper emits await window.DemoDirector.fillTyped(...) automatically as of v0.1; older saved scripts may need re-generating).

Typed characters get dropped mid-typing. The runtime tracks its own typing buffer and self-corrects DOM mismatches on the final character (with a console.warn if it had to correct). If you see warnings, the host page is morphing the input mid-typing — usually fine, but worth confirming the field has stable identity across re-renders.

Demo runs in a background tab feels glacial. That's the browser's setTimeout throttling for inactive tabs. The demo isn't broken; it'll resume normal speed when the tab returns to the foreground.

License

Apache-2.0. See LICENSE.md.