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open-geo — GEO Visibility Tracker for Claude Code

open-geo measures how visible your brand is inside AI answers — across every major engine. Search is shifting from "ten blue links" to a generated answer: ChatGPT, Perplexity, Gemini, Claude, Google AI Overview, Yandex, DeepSeek. Each answer leans on a handful of sources — and being one of them is visibility in AI. open-geo runs your queries through an engine in a real, logged-in browser and records whether your domain makes it into the sources, into the citations, into the text — and how the brand is spoken about when it does.

Why open-geo

• It reads the answer like a human, not an API. Capture runs through Claude-in-Chrome in a real, logged-in browser — it sees the rendered AI answer (the sources panel and the inline citation chips), normalizes domains, and emits one validated record per query. No brittle scraping of a surface no engine ever promised to keep stable.
• A visibility funnel, not a vanity score. Six metrics that nest as a funnel — answer → sources → citations — plus a qualitative sentiment read and a top-domains leaderboard (your brand ranked against every other domain in the answers). No composite index, no made-up share-of-voice index. Every number is auditable to pipeline/INTERFACES.md.
• Local-first, multi-brand time-series. Captures land in a local SQLite (WAL) database, so you build per-brand, per-engine history and run-over-run deltas. Deliverables are a themed PDF and a FastAPI + React dashboard with a four-language switcher. Your data never leaves your machine.

Who this is for

• GEO / SEO consultants — walk into a pitch with a real, dated read of a brand's AI-answer visibility instead of "AI search matters, trust me."
• In-house growth / SEO at a brand — track your own domain's presence in AI answers over time, split by query lens (general / branded / comparative), and catch week-over-week drift.
• Founders & devs already in Claude Code — it's just a skill: point /open-geo at a CSV and a domain, get a dashboard. No SaaS, no upload, no account.

What you get

• Capture of AI answers — a list of queries is run through an engine in a real, logged-in browser, and how the target domain shows up is recorded, one validated record per query.
• Six metrics + qualitative sentiment — a visibility funnel (answer → sources → citations): coverage, a visibility rate and an average best position for sources and for citations, plus the source→citation conversion (relative_citation) and a short free-text note on how each answer treats the brand. The dashboard and PDF also show a per-lens qualitative sentiment summary synthesized from those per-query notes (see Metrics).
• A top-domains (competitor) leaderboard — the average-position metric generalized from your brand to every domain in the answers, ranked by how often it appears (with its average source/citation position). The honest "who shares your answer space" — brand rivals and publishers alike, your brand highlighted — as a sortable dashboard panel and a PDF section. No extra capture: it's computed from the data you already collected, so it works on past runs too.
• SQLite multi-brand time-series — every run is stored in data/aeo.db (SQLite, WAL), so you accumulate history per brand + engine and get run-over-run deltas.
• A dashboard with a four-language switcher — English, Русский, 中文, العربية (RTL-aware) — FastAPI read-only API + a Vite/React frontend with light/dark themes and per-metric tooltips.
• A PDF report — a self-contained themed A4 report (ReportLab + matplotlib), no headless Chrome and no system libraries required.

Quick start

open-geo is a Claude Code skill — you drive it from a chat with Claude, not from a pile of shell commands. The whole setup is: clone, ask Claude to install it, then use it as a command.

1. Clone the repo (or just point Claude at the URL):

   git clone <repo> open-geo

2. Ask Claude to set it up. In a Claude Code session in that folder, say something like:

   Set up open-geo (run scripts/setup.sh), then track example.com (brand "Example") on google using examples/questions.csv.

   Claude runs the install and the capture for you — and prints a dashboard link and a summary.

3. Or run it directly as a command once installed:

   /open-geo examples/questions.csv google example.com --brand "Example" --n-worker 3 --output both

examples/questions.csv is a placeholder — a fictional brand's question set, there so the first run works out of the box. For a real read, swap in your own queries: the question set is the core input — it decides what gets measured, and the report is only as good as the questions you ask. Format and how to choose them: What input do I need?.

Track it on a schedule. Wrap the command in Claude Code's /loop to re-capture on an interval and watch the drift — e.g. a weekly read:

/loop 1w /open-geo examples/questions.csv google example.com --brand "Example" --output both

The one thing Claude can't do for you: connect the Claude-in-Chrome extension and log the browser in to the market you want to track. That logged-in session is what capture drives.

Commands

Everything runs through one operator command — the /open-geo skill. You don't touch Python: Claude orchestrates capture → metrics → deliverables and hands you a dashboard and/or a PDF.

/open-geo <questions.csv> <engine> <domain> --brand "<name>" --n-worker <N> \
          [--output dashboard|pdf|both] [--period today|all] [--lang en|ru|zh|ar]

What it does, end to end: creates a run → splits the queries across parallel capture workers (each drives the engine in your logged-in Chrome and returns one validated record per query) → ingests and scores them centrally → emits the dashboard and/or PDF → prints a short summary from the cross-lens all row. Re-run on a /loop to track drift over time.

How it works

The whole tracker is orchestrated by the /open-geo command:

1. Capture playbook — a per-engine playbook (engines/<engine>.md) is driven by Claude-in-Chrome in a visible, logged-in Chrome. It reads the rendered AI answer as an LLM does, expands the sources panel and the inline citation chips, normalizes domains, and emits one QueryCapture object per query.
2. QueryCapture — the validated capture contract (Pydantic v2; authoritative spec in pipeline/INTERFACES.md).
3. ingest / score — the workers are capture-only: each builds and self-validates its records (read-only) and returns them to the orchestrator. The orchestrator (the skill) owns every DB write: it ingests each chunk as its worker returns — incrementally, so a crash mid-run never loses captured work — finalizes the run, then computes metrics per lens plus an all row.
4. dashboard / PDF — the orchestrator emits the deliverable(s) last, from the stored metrics, plus a short summary (the dashboard server is started only after all captures are in).

The pipeline is engine-agnostic: engine is an open id end to end (contract, DB, CLI, dashboard, report), and supporting a new engine is mainly a new engines/<engine>.md playbook — see engines/README.md.

Metrics

The funnel, in plain words. The four counts narrow down at each step:

• Queries — the questions you feed in (your CSV).
• AI Overview — the queries where the engine actually generated an AI answer (it doesn't always — and an absence is valid data, not a failure).
• In sources — of those, the queries where your domain was among the sources the answer drew on.
• Cited — of those, the queries where your domain was actually linked/cited in the answer text.

Each step is a subset of the one before it, so the counts nest: n_cited ≤ n_in_sources ≤ n_overviews ≤ n_queries. (Citations are a subset of sources because the model can only cite what it retrieved.) The denominator for visibility is answer-present queries — you can only be visible where an answer actually rendered. Everything is computed per lens (general / branded / comparative) plus an aggregate all row.

The six metrics are just ratios and positions along that funnel:

• overview_coverage — share of queries that produced an AI answer at all (n_overviews / n_queries).
• visibility_in_sources — of answer queries, the share where your domain made it into the relied-on sources (n_in_sources / n_overviews).
• visibility_in_citations — of answer queries, the share where your domain is cited in the answer (n_cited / n_overviews).
• avg_source_position — average best (min) rank of your domain among sources, over the queries where it appears (lower is better; — if it never appears).
• avg_citation_position — average best (min) rank among citations, over the queries where it is cited (lower is better; — if never cited).
• relative_citation — the source→citation conversion: of the queries where you were retrieved into sources, the share where the model actually cited you (n_cited / n_in_sources; higher is better, bounded to [0, 1]).
• sentiment — a short qualitative phrase per query describing how the answer treats the brand. It is free text, not a number. At finalize the orchestrator also rolls the per-query notes into a per-lens summary (one short line per lens plus an all synthesis), shown as a "Sentiment by lens" strip in the dashboard and as the lead of the PDF's sentiment section. It follows the language of the captured data, not --lang.

A top-domains leaderboard (INTERFACES §4.2) ranks every domain in the answers — your brand highlighted — by appearances and average source/citation position, for honest competitive context computed from the same captured data. There is still intentionally no composite index, no share-of-voice index, and no numeric sentiment — the leaderboard is plain frequencies and positions, not a blended score. Deltas between runs are computed at read-time against the previous completed run of the same brand + engine; they are not stored. Authority: pipeline/INTERFACES.md §4.

Sample output

Every run produces two deliverables — a themed PDF report and a local dashboard, both built from the same scored run.

The PDF's key-metrics page (from the seeded Example demo — engine google; download the full sample PDF):

The dashboard — KPI cards with read-time deltas, the per-lens breakdown, a "Sentiment by lens" strip, a "Top domains in answer space" leaderboard, a retrospective chart and a per-query table, with a four-language switcher and light/dark themes:

At the end of a run, /open-geo prints a short headline summary built from the lens="all" row (here, the seeded Example demo — engine google, run of 2026-06-09):

Run for brand "Example" (engine google), queries: 24.
• AI Overview coverage: 83% (20 of 24 queries).
• Visibility in sources: 60% of overview queries.
• Visibility in citations: 45% of overview queries.
• Average source position: 2.5 (lower is better).
• Average citation position: 1.0 (lower is better).
• Source→citation conversion (relative citation): 75% (higher is better).

The six metrics for lens="all", with the underlying funnel counts (n_queries = 24 → n_overviews = 20 → n_in_sources = 12 → n_cited = 9):

A value renders as — (not 0) when its guard trips — e.g. for the comparative lens in this run the domain never reached sources, so the three source/citation metrics are all —.

FAQ

What input do I need?

Your own list of questions — a CSV with two columns, query,lens, where lens ∈ general | branded | comparative (general = neutral query with no brand named; branded = brand explicitly named; comparative = brand vs alternatives). You author this file, and it is the single most important input: GEO visibility is measured relative to the questions you ask, so the whole report is only as good as the question set. Write the queries your real customers would type, balanced across the three lenses (a handful of each is enough to start). The bundled examples/questions.csv is a placeholder for a fictional brand — use it to see the format, then replace it with yours.

Do I need any paid API keys?

No external data API and no paid keys. You need Claude Code, the Claude-in-Chrome extension connected, and a browser already logged in to the engine / market you want to track.

Does my data leave my machine?

No. Every run is stored in a local SQLite (WAL) database at data/aeo.db, and the deliverables are a local PDF and a local dashboard you run yourself. There is no SaaS, no upload, and no account.

Why six metrics and no single score?

Because they form a funnel (answer → sources → citations), and collapsing it into one number invites hand-wavy weighting and invented baselines. Every number is auditable to one formula in pipeline/INTERFACES.md §4, plus a free-text sentiment note that is never reduced to a number. A top-domains leaderboard (§4.2) gives competitive context as plain frequencies + positions — still no composite index and no share-of-voice index.

What is --n-worker, and how long does a run take?

--n-worker N is the run's concurrency: the queries are split into N chunks and N capture sub-agents run in parallel, each in its own browser tab/context. A single-query capture is roughly 6–10 tool calls, so wall-clock time scales with how many queries each worker handles in sequence — raise --n-worker to shorten a large run (within reason, to stay under the engine's "unusual traffic" radar).

License

MIT.