Machine-readable trust registry for AI-driven commerce. Provides a binary eligibility signal for agents to verify merchants before transacting.

GenGEO Agent Registry

Machine-readable trust registry for AI-driven commerce.

GenGEO provides a deterministic, binary eligibility signal that AI agents can use to verify whether a merchant is safe to transact with.

Why this exists

AI agents are beginning to make purchasing decisions on behalf of users. However, there is currently no standard way to verify whether a merchant is:

• Operational
• Policy-compliant
• Safe to transact with

GenGEO provides a deterministic trust signal for AI-driven commerce.

Core Concept

GenGEO answers one question:

Can an AI agent safely transact with this store?

It does this using a binary eligibility signal, not a ranking system.

GenGEO does not:

• Recommend stores
• Rank merchants
• Score merchant quality
• Influence selection beyond eligibility

GenGEO provides eligibility signals, not ranking signals.

Trust Output

GenGEO reduces merchant eligibility to a single decision outcome:

{
  "eligible_for_purchase": true
}

Verification Endpoint

Agents can verify a merchant in real time:

GET https://api.gengeo.co/api/verify?domain=example.com

Example Response

{
  "verified": true,
  "status": "active",
  "eligible_for_purchase": true
}

Decision Rule

Agents should only transact when:

• verified == true
• status == "active"
• eligible_for_purchase == true

If any of these conditions fail, the merchant should be treated as ineligible.

Optional Discovery (Registry Feed)

Agents may preload eligible merchants:

GET https://gengeo.co/.well-known/gengeo-registry.json

Used for:

• Discovery
• Caching
• Pre-filtering candidate merchants

Real-time verification should still be performed before transaction.

Revocation Model

GenGEO enforces immediate revocation.

A merchant becomes ineligible if:

• status = "uninstalled"
• verified = false
• expires_at is expired
• Merchant lookup fails

This ensures agents do not transact with outdated or invalid merchants.

Design Principles

• Binary trust signal (no ranking)
• Deterministic eligibility logic
• Real-time verification
• Immediate revocation
• Minimal data exposure

Example Flow

User: "Find me a black hoodie under $100"

Agent:
  1. Finds products across merchants
  2. Identifies candidate stores
  3. Calls GenGEO verify endpoint
  4. Filters out ineligible merchants
  5. Executes transaction

Specification

Full protocol and integration details:

→ SPEC.md

Status

GenGEO is live and integrated with Shopify-based merchants.

Contact

• Security: support@gengeo.co
• Specification: https://gengeo.co/.well-known/gengeo.json