I tried Claude Design yesterday and I have a theory for how this whole thing shakes out.

As product teams scaled and design needed to justify itself inside engineering orgs, it was pushed toward systematization — and Figma invented its own primitives to make that work: components, styles, variables, props, and so on. Some concepts are borrowed from programming, some aren’t, and the whole thing doesn’t neatly map onto anything. Guidance evolves, migrations pile up, and if you want to automate any of it you’re stuck with a handful of shoddy plugins. The beast is hairy enough that entire design roles now specialize in wrangling the system itself.

There’s always been a tense push-pull between Figma and code over what the source of truth should be. Figma won over Sketch partially by staking its claim there — their tooling would be canonical.

That victory had a hidden cost. By nature of having a locked-down, largely-undocumented format that’s painful to work with programmatically, Figma accidentally excluded themselves from the training data that would have made them relevant in the agentic era. LLMs were trained on code, not Figma primitives, so models never learned them. As code becomes easier for designers to write and agents keep improving, the source of truth will naturally migrate back to code. And all the baroque infrastructure Figma had to introduce over the past decade will look nuts by comparison. Why fuss around in a lossy approximation of the thing when you can work directly in the medium where it will actually live? If we want to make pottery, why are we painting watercolors of the pot instead of just throwing the clay?

At work, we’ve spent quite a bit of time back-porting design changes made directly in code back to Figma and it is not fun. I can’t share that file, but for a fair comparison, this is Figma’s own design system file for their product. I have to assume it was built by the most competent design system team you can find. And yet…

These are Figma’s own files. Built by their own team. This is the gold standard.

Imagine debugging a color that looks wrong. You check the component. The component uses a variable. The variable is aliased to another variable. That variable references a mode. The mode is overridden at the instance level. The instance lives inside a nested component with a library swap applied. At this point, you’re either considering picking up code or moving to the countryside and becoming a sheep farmer because one more minute of this will make you lose your goddamn mind.

So as the source of truth shifts back to code, Figma is left in an odd spot: holding a largely manual, pre-agentic system that nobody in their right mind would design from scratch today.

I think design tooling forks into two distinct shapes from here — and there’s almost a clock resetting between Figma and every other tool competing to answer the same question they answered in 2016: who can help me, a designer, get my ideas out fastest?

Spoiler: it’s not Figma Make. Figma Make feels like it primarily benefits people who have already drunk the Kool-Aid — it reads from Figma styles, component libraries, and proprietary props (or, as I like to call them, Prop Props), and it’s the only tool in this new landscape still pretending the design file is canonical. It’s the tool for people who want to (or have no choice but to) stay inside the system.

Claude Design is the first of those two tools, and takes the opposite bet. There’s an Arts and Crafts principle called “truth to materials” — the idea that a thing should be honest about what it is and how it’s made, rather than masquerading as something else. Figma ended up being the opposite of this: a set of extremely rigid schemas with a free-form “just vibes, man” costume over the top. Like a Type-A personality physically incapable of relaxing, forced to perform chill while internally screaming that your frames aren’t nested and your tokens are detached and nothing is on the grid. Claude Design, for all its roughness, is at least honest about what it is: HTML and JS all the way down.

And it has a massive structural advantage: its sibling is Claude Code. Eventually, I can see Claude Design just dumping things directly into Claude Code and vice versa. Claude Design’s onboarding already lets you import your repos. The feedback loop between design and implementation — which has been a source of friction since the beginning of time — becomes a single conversation.

The other tool that emerges from this moment will have no expectation of code at all. It’ll be a pure exploration environment — somewhere to drop rectangles, stack layer styles, fuss with blend modes and gradients, and go completely nuts, unconstrained by systems or prompting conventions. Maybe it’s an iPad app with Pencil support where you just quickly sketch a bunch of rectangles. 37signals could do something really funny right now. Or maybe it goes in the opposite direction — something more like Photoshop that goes all-in on high-fidelity compositing and lets our imaginations run wild, now that we’re no longer beholden to the ceiling of what you can do with CSS effects. Doesn’t it seem kinda weird how for 90% of its life, Figma’s only layer effect was a drop shadow or a blur?

Figma’s Sketch moment is rapidly approaching. And if you said that sentence to a Victorian child, they would probably have a stroke.

Post Script

The following are messages meant only for the teams behind Sketch and Figma. If neither apply to you, you can skedaddle.

To Figma: I can see a world where this post does numbers in the Figma internal Slack. If that’s the case and you’re reading this from Figma: this wouldn’t have happened if you hired me last year when I was interviewing. Your loss, big dawg.

To Sketch: GET YOUR HEADS OUTTA YOUR ASSES AND GIVE EM HELL. ADD PARTICLE EFFECTS. ADD DEBOSSING EFFECTS. MESH TRANSFORMS. FUCK IT, ADD METAL SHADERS. GO NUTS. STOP COASTING OFF OF BEING MAC NATIVE. QUIT DRINKING COCOA AND GET THIRSTY FOR BLOOD.

To mom: Sorry for cursing.

Post-Post Script

@jonnyburch on Twitter shared a link to their blog post with similar thoughts, it’s quite good if you wanna go deeper.