The increasing complexity of deep learning models used for calculating user representations presents significant challenges, particularly with limited computational resources and strict service-level agreements (SLAs). Previous research efforts have focused on optimizing model inference but have overlooked a critical question: is it necessary to perform user model inference for every ad request in large-scale social networks? To address this question and these challenges, we first analyze user access patterns at Meta and find that most user model inferences occur within a short timeframe. T his observation reveals a triangular relationship among model complexity, embedding freshness, and service SLAs. Building on this insight, we designed, implemented, and evaluated ERCache, an efficient and robust caching framework for large-scale user representations in ads recommendation systems on social networks. ERCache categorizes cache into direct and failover types and applies customized settings and eviction policies for each model, effectively balancing model complexity, embedding freshness, and service SLAs, even considering the staleness introduced by caching. ERCache has been deployed at Meta for over six months, supporting more than 30 ranking models while efficiently conserving computational resources and complying with service SLA requirements.