Offline Goal-Conditioned RL (GCRL) offers a feasible paradigm for learning general-purpose policies from diverse and multi-task offline datasets. Despite notable recent progress, the predominant offline GCRL methods, mainly model-free, face constraints in handling limited data and generalizing to unseen goals. In this work, we propose Goal-conditioned Offline Planning (GOPlan), a novel model-based framework that contains two key phases: (1) pretraining a prior policy capable of capturing multi-modal action distribution within the multi-goal dataset; (2) employing the reanalysis method with planning to generate imagined trajectories for funetuning policies. Specifically, we base the prior policy on an advantage-weighted conditioned generative adversarial network, which facilitates distinct mode separation, mitigating the pitfalls of out-of-distribution (OOD) actions. For further policy optimization, the reanalysis method generates high-quality imaginary data by planning with learned models for both intra-trajectory and inter-trajectory goals. With thorough experimental evaluations, we demonstrate that GOPlan achieves state-of-the-art performance on various offline multi-goal navigation and manipulation tasks. Moreover, our results highlight the superior ability of GOPlan to handle small data budgets and generalize to OOD goals.