Arm is enabling the next generation of Physical AI through Arm Total Design, bringing together a broad ecosystem of silicon, software, sensing, tools, and system partners to accelerate the development of autonomous machines.

The Segment Marketing Lead will define and complete the go-to-market strategy for Arm Total Design for Physical AI, building awareness, engagement, and adoption across robotics, autonomous vehicles, manufacturing automation, aerial vehicles, and intelligent edge systems.

This role combines segment marketing, ecosystem development, partner marketing, and intellectual mentorship to establish Arm and Arm Total Design as the preferred platform for Physical AI innovation.

Key Responsibilities:

Physical AI Segment Strategy

• Define and drive the marketing strategy for Arm Total Design across key Physical AI segments, including robotics, autonomous systems, industrial automation, drones, and edge AI.
• Identify market opportunities and develop customer-centric value propositions that accelerate adoption among OEMs, developers, technology providers, and ecosystem partners.
• Shape market positioning, customer journeys, and go-to-market initiatives to establish Arm Total Design as the platform of choice for Physical AI innovation.

Ecosystem Development & Expansion

• Drive expansion of the Arm Total Design Physical AI ecosystem by identifying, recruiting, and activating strategic partners across the technology stack.
• Collaborate with business development and ecosystem teams to build partner engagement programs that foster innovation and ecosystem collaboration.
• Develop compelling ecosystem value propositions that demonstrate the benefits of participation and accelerate customer adoption.

Partner & Alliance Marketing

• Lead co-marketing programs with ecosystem partners.
• Create joint campaigns, solution showcases, demonstrations, webinars, and customer success stories.
• Develop ecosystem solution narratives highlighting how multiple partners work together to enable Physical AI deployments.
• Support launch activities for ecosystem reference platforms and integrated solutions.

Ecosystem Storytelling

• Develop compelling messaging and thought leadership that articulates the role of Arm-based computing platforms in enabling Physical AI and autonomous intelligent machines.
• Position Arm Total Design as a leading Physical AI ecosystem by translating complex technical architectures into clear customer, partner, and business value

Community Building

• Develop and lead ecosystem engagement programs, including partner councils, technical workshops, executive roundtables, industry consortium participation, and developer forums.
• Nurture teamwork across ecosystem participants to accelerate innovation, strengthen partner relationships, and drive market adoption of Physical AI solutions.

Industry Leadership

• Lead Arm Total Design's Physical AI presence at key industry events, conferences, and trade shows to increase market visibility and showcase ecosystem innovation.
• Partner with analysts, media, influencers, and industry organizations to strengthen Arm's thought leadership and position as a leader in Physical AI.

Requirements:

• 10+ years of marketing experience in semiconductors, robotics, automotive, industrial automation, AI, or embedded systems.
• Experience building ecosystem or alliance marketing programs.
• Understanding of autonomous systems architectures, robotics software stacks, AI compute platforms, or automotive compute systems.
• Experience working across complex multi-partner ecosystems.
• Strong executive communication and storytelling skills.
• Proven ability to develop and scale new market categories.

Accommodations at Arm

At Arm, we want to build extraordinary teams. If you need an adjustment or an accommodation during the recruitment process, please email accommodations@arm.com. To note, by sending us the requested information, you consent to its use by Arm to arrange for appropriate accommodations. All accommodation or adjustment requests will be treated with confidentiality, and information concerning these requests will only be disclosed as necessary to provide the accommodation. Although this is not an exhaustive list, examples of support include breaks between interviews, having documents read aloud, or office accessibility. Please email us about anything we can do to accommodate you during the recruitment process.

Hybrid Working at Arm

Arm’s approach to hybrid working is designed to create a working environment that supports both high performance and personal wellbeing. We believe in bringing people together face to face to enable us to work at pace, whilst recognizing the value of flexibility. Within that framework, we empower groups/teams to determine their own hybrid working patterns, depending on the work and the team’s needs. Details of what this means for each role will be shared upon application. In some cases, the flexibility we can offer is limited by local legal, regulatory, tax, or other considerations, and where this is the case, we will collaborate with you to find the best solution. Please talk to us to find out more about what this could look like for you.

Equal Opportunities at Arm

Arm is an equal opportunity employer, committed to providing an environment of mutual respect where equal opportunities are available to all applicants and colleagues. We are a diverse organization of dedicated and innovative individuals, and don’t discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.