Us Vs Them is an LA-based creative/media agency moving from video house to world building partner.
The identity was shaped around cultural relevance, campaign energy and a cinematic, street-rooted attitude. The goal was to create a system that feels bold and direct, but still flexible enough to move across different types of content, campaigns and brand moments.
The visual language combines strong typography, sharp layouts and a video-first approach to composition. From the wordmark to the supporting graphics, the system was built to feel confident, fast and adaptable — giving Us Vs Them a presence that can shift between studio, media, fashion, entertainment and culture without losing its core.
The project focused on building a brand world that could carry the agency’s voice across digital, social, pitch decks, merch and campaign applications with the same level of impact.
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