Kid Cudi has long been open about his mental health struggles, and being open about his battles over the years helped a generation of millennial hip-hop fans along the way.

With all of the experience he’s gained along his journey, Cudi is joining the movement We Are Enough as a founding partner, the organization announced Thursday (May 28), in the midst of Mental Health Awareness Month. We Are Enough is an initiative launched to remove the stigma surrounding mental health and benefit those struggling.

“Been open about my struggles for years — I know what it’s like to be in that dark place,” said
Kid Cudi in a statement. “That’s why I’m excited to be a founding member of We Are Enough — a reminder that we already enough, just as we are. 100 percent of proceeds go straight to nonprofits doing the real work on the ground for mental health.”

To kick off the partnership, everyone in attendance of Cudi’s NYC show of his Rebel Ragers Tour at Madison Square Garden on Saturday night (May 30) will receive a We Are Enough bracelet.

We Are Enough was founded by entrepreneur Blake Mycoskie, who faced his own mental health struggles while battling depression, which led him to creating the initiative. Mycoskie is best known for building TOMS into a global footwear brand.

According to the organization’s website, We Are Enough’s mission is to “spread reminders in every form — bracelets, messages, actions, community — until feeling ENOUGH becomes the cultural default.” The organization will donate 100 percent of profits toward benefiting mental health initiatives.

The “Pursuit of Happiness” rapper’s Rebel Ragers Tour started in April and comes to MSG on Saturday, before heading to Camden, N.J.; Hartford, Conn.; Mansfield, Mass., and Bangor, Maine, to kick off the first week of June.

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