The official trailer for Eli Roth‘s “Ice Cream Man,” has been released. The slasher film will be released on Aug. 7 in 2,000 North American venues.

The trailer shows a group of children descending into madness after buying ice cream. In one clip, they looming over sleeping parents, making snow angels in a pool of blood, and holding down a woman as one of them takes an axe to her stomach.

Set in an idyllic summer town, horror descends when an ice cream man serves kids ice cream with horrifying results. The film stars Ari Millen (“Orphan Black”) as the titular character, along with Benjamin Byron Davis (“Guardians of the Galaxy 3”), Karen Cliche (“Thanksgiving”), Dylan Hawco (“Heartland”), Sarah Abbott (“The Body”), Shiloh O’Reilly (“Thanksgiving”), Kiori Mirza Waldman, Charlie Zeltzer (“The Handmaid’s Tale”), and Charlie Storey (“Thanksgiving”).

Along with directing and producing the film, Roth co-wrote the script with longtime collaborator Noah Belson (“The Rotten Fruit”). 

The film features an original score from composer Brandon Roberts with additional music by Snoop Dogg, and prosthetic makeup effects by Steve Newburn (“Thanksgiving”) and Adrien Morot (“The Whale”). Cream Productions’ Kate Harrison (“Thanksgiving”) served as producer alongside Roth.

Roth co-wrote the script with longtime collaborator Noah Belson. “Ice Cream Man” marks the first film under The Horror Section’s banner.

The Horror Section, founded in 2025, is Roth’s company which curateshorror-centric experiences. It’s upcoming slate also includes “Don’t Go In That House, Bitch!,” with Snoop Dogg on board as a producer as well as writer and performer on the original soundtrack. 

Watch the trailer below.