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Sony’s latest Bravia TVs are built for viewers who want a true home-theater upgrade without compromising on brightness, contrast or everyday usability — and they’re all up to $300 off on Best Buy through July 5.

The Bravia 9 sits at the top of the lineup as Sony’s flagship 4K Mini LED TV, designed to deliver the kind of high-impact picture that holds up whether you’re watching a prestige drama, streaming live sports or gaming on a next-gen console. Powered by Sony’s XR Backlight Master Drive, the Bravia 9 uses thousands of precisely controlled Mini LEDs to create deep blacks, bright highlights and more nuanced contrast across the screen, while XR Triluminos Pro helps reproduce rich, natural-looking color with subtle differences in shade and saturation.

It’s also Sony’s brightest 4K TV, making it a strong pick for living rooms that get a lot of ambient light, where traditional OLED screens can sometimes struggle. Best Buy currently carries the 65-inch for $3,599.99, 75-inch for $4,599.99 and 85-inch for $6,499.

The Bravia 7 brings many of those premium features into a slightly more accessible package, with TVs ranging in price from $2,099 for a 55-incher to $8,999 for the 98-inch. Also built around Mini LED backlighting, the Bravia 7 is designed for vivid brightness, strong contrast and a cinematic sense of depth, with Sony’s processing working to sharpen lower-resolution content closer to 4K and reduce noise across streaming, cable and sports broadcasts.

Both TVs run on Google TV, giving users easy access to major streaming apps, voice control and personalized recommendations, and both include gamer-friendly features such as HDMI 2.1 support, 4K/120Hz, variable refresh rate and Auto Low Latency Mode. For PlayStation 5 owners, Sony’s exclusive gaming features help automatically optimize HDR and picture settings. The Bravia 9 also steps up the audio experience with a more advanced built-in speaker system, including Sony’s Beam Tweeter technology, while both models are designed to pair seamlessly with compatible Sony soundbars for a fuller surround-sound setup.

The new lineup is currently its most affordable on Best Buy, which this week boasts hundreds of tech deals across categories. Shop more of Best Buy’s top tech deals here.