Former Searchlight Pictures executive Terence Sheridan has joined JustWatch in its Los Angeles office, where he will serve as Senior VP of Media Strategy.

With more than 15 years of experience in media, digital advertising and media strategy for major film releases, Sheridan will help bring JustWatch’s performance media, data and technology to a wider scope of studios, streamers and agencies in the U.S. Before his role at Searchlight as Director of Performance Media and Merchandising, Sheridan was VP of Digital Performance at OMG23, Disney’s media agency, and also served as Group Director of Digital Media at Operam.

John W. Gibbons, JustWatch’s President for North America, said, “Terry has spent his career at the heart of entertainment media. At the studio and agency level, he understands exactly what it takes to drive results for major film releases. His combination of studio insight and performance media expertise makes him the ideal person to lead media strategy from our L.A. office. We are excited to have him on board as we continue to grow JustWatch Media’s presence with U.S. studios, streamers, and agencies.”

Headquartered in Berlin, JustWatch serves over 50 million monthly users with a robust guide to streaming movie and TV programming. JustWatch Media, the company’s B2B division, has run more than 20,000 campaigns for movie and TV show releases worldwide across YouTube, Meta, TikTok and other major platforms.

“JustWatch has built something genuinely unique,” said Sheridan of his new role. “A platform that tens of millions of film fans rely on every day, combined with a media business that turns that first-party data into real campaign performance. Having worked closely with JustWatch from the client side, JustWatch Media is one of the few partners that can reach the right audience efficiently at scale. I’m thrilled to join and help more U.S. studios and agencies unlock JustWatch’s first-party data, technology and insights.