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Once a show reaches the point of breaking streaming records, it’s only a matter of time until brands capitalize on this success with their own themed collections and partnerships. Better yet if the show revolves around hockey and sex.

In this case, the show breaking records is Prime Video’s “Off Campus,” a new romantic drama series about college hockey players that is now the third most-watched debut series in the streamer’s history. The coinciding brand partnership, churned out impressively fast since its breakout success, is a limited-edition collection from American Eagle. The apparel line features graphic tees, tanks, socks, baseball hats adorned with imagery of the show’s fictional Briar University hockey team.

American Eagle isn’t the only retailer to incorporate the hit show in its summer release strategy. Hot Topic also got in on the fun with a lineup of themed merch and apparel, including a tote bag, sticker sheet, mugs and pajama pants adorned with photos of the show’s main hearthrobs (both solo and together, including Garrett (Belmont Cameli), John Logan (Antonio Cipriano), Dean (Stephen Kalyn) and John Tucker (Jalen Thomas Brooks).

Unsurprisingly, the show’s success has also caused an uptick in sales for the novel off which the show is based. Elle Kennedy’s five-book series, the first of which was released in 2015, includes: “The Deal,” “The Mistake,” “The Score,” “The Goal” and “The Legacy” — all charting on Amazon’s book charts. Each book follows a different couple at Briar University.

Shop the best “Off Campus” merch below and stream the series on Prime Video.