Having made its debut at Mipcom in 2025, YouTube is doubling down on the TV event this year.

The company has announced that not only is it returning to Cannes in October, but it will have an expanded presence that it claims is “designed to embed the platform as a core distribution and monetisation pillar for the global entertainment industry.”

YouTube’s bolstered Mipcom offering will include an opening day main-stage keynote address by its vice president of EMEA, Pedro Pina. Throughout the week, Pina will also be joined by YouTube’s global head of media & sports, Justin Connolly, plus its partnership teams and more than 10 media partners.

Over on the exhibition floor, YouTube is enhancing its YouTube View hub and will also run a series of twice-daily workshops and panels tailored to broadcasters, studios, media publishers and creators. The platform is also expanding its footprint into the preceding MipJunior weekend and will host a session about building fandoms and scaling premium IP for Gen Z and teens.

“The media landscape is shifting rapidly, and YouTube is here to help broadcasters and studios grow,” said Pina. “This year at Mipcom, our focus moves from why media companies should be on YouTube to exactly how they can build a sustainable business on the platform. We want to show them a clear path to distribute and monetize content, driving shared success in the new streaming era.”

Added Lucy Smith, director of Mipcom and MipJunior: “Last year marked a generational shift for Mipcom, proven by YouTube’s historic debut. Their message to the industry was clear: ‘We only succeed when you do.’ This year, they are backing that up by doubling their presence, bringing their global leadership, and offering the practical tools needed to shape the future of entertainment.”