Tribeca X, the Tribeca Festival’s flagship program dedicated to brand-supported storytelling, has announced that A$AP Rocky will be honored with the inaugural Tribeca X Filmmaker of the Year Award, which recognizes the rapper for his work in music, fashion, film, design, and brand storytelling.
Tribeca X will take place June 8–9 at Spring Studios during the 25th annual Tribeca Festival. This year’s programming aims to showcase how brands and entertainment leaders are building new models for storytelling.
“Tribeca X was built to celebrate the creators reshaping modern storytelling,” said Rebecca Glashow, CEO of Tribeca Enterprises. “Today’s cultural landscape is being defined by artists and entrepreneurs who push creative boundaries across mediums and industries. A$AP Rocky represents the kind of genre-defying visionary the inaugural Tribeca X Filmmaker of the Year Award was created to honor.
“Today, brands and creators are not only shaping culture — they are producing, financing, and distributing premium entertainment. As storytelling continues to evolve across platforms and technologies, Tribeca X celebrates the artists and innovators building entirely new models for creative and commercial success,” Glashow continued.
Highlights from the 2026 lineup include Cedric the Entertainer speaking about building businesses, from executive producing “Kings of BBQ” to launching Setta Wines; Brooklyn Peltz Beckham and chef Claire Saffitz discussing Beckham’s international culinary brand Cloud23; David and Finn Droga exploring the evolution of creativity, from advertising narratives to independent filmmaking; and Paige DeSorbo discussing creating Daphne, her fashion-forward loungewear brand.
Additionally, Tony and Emmy Award-winning actress Judith Light will also speak about the importance of advocacy; Dhar Mann, founder of Dhar Mann Studios, will speak with Wall Street Journal reporter Katie Deighton about how the creator-led production companies is redefining entertainment; Michelle Khare will speak with Christopher Rosen about how she transformed her YouTube channel into an in-house production company; “Chewed Up” hosts Michael Symon and Clinton Kelly will discuss creative ownership with Business Insider Lucia Moses; Stagwell executive David Sable will sit down with Antonio and Irene Lucio to explore how storytelling evolves; Elizabeth Rutledge, CMO of American Express, will be in conversation with Ad Age Editor-in-Chief Jeanine Poggi; and Emmy-award winning TV host Zuri Hall will moderate a talk with “NBA on Prime Video” host Taylor Rooks, and Aurora James, founder of Brother Vellies and the Fifteen Percent Pledge.
Tribeca X also announced the official selections for its Tribeca X Awards, recognizing work across six categories: Feature Film, Short Film, Episodic Series, Commercial Spot, Content Creator/Influencer Collaboration and Audio/Podcast.
This year’s selections feature work from the following brands: Accenture, Adobe, Amazon, Arc’teryx, Autodesk, Back Market, Beats, Bliss, Cadillac F1, Carvana, Coca-Cola, Converse, Google, Innocence Project, Instacart, Lenovo, McDonald’s, Mississippi Museum of Art, Netflix, New York City Tourism + Conventions, The Philipstown WireCar Foundation, PUMA, Ray-Ban, Red Bull, Rubrik, Safe School Las Vegas, Shahla Karimi Jewelry, Skoll Foundation, Stio, Stripe Press, The North Face, TikTok, T-Mobile, Victoria and Yogi Tea.
The 2026 Tribeca X Awards Jury includes Daniel Cherry III (Global CMO, Vans), Juliana Cobb (Chief Creative Officer, 72andSunny New York), and Lena Waithe (Emmy-Winning Writer, Producer, and Founder of Hillman Grad). The audio jurors include Giancarlo Bizzarro (Vice President of Sales, Crooked Media), Carrie Brody (VP, Business Development at Higher Ground), and Stuart Sevier (President & Co-Founder at The Independent Media Initiative).
Passes for the two-day Tribeca X summit are available at TribecaFilm.com.
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