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新加坡的RisingJoy达成50平台合作,计划制作原创内容
Naman Ramach · 2026-05-26 · via Variety

新加坡微剧发行商上升喜悦该公司表示,已与超过50个应用和平台在30多个国家达成内容授权协议,同时将自己定位为涵盖原创制作和共同开发更广泛角色的公司。

根据 Media Partners Asia 的预测,今年中国以外的微型剧市场预计将达到 42 亿美元,这一扩张随之而来。RisingJoy 的已确认长期平台合作伙伴包括 Viu、Kuku TV 和 IDN App。该公司表示,其选择方法由性能数据驱动,要求每部作品都必须展示活跃的观众吸引力,而不仅仅是占据目录空间。

该目录包含超过400部中文作品、200部英文作品和50部韩文作品,涵盖多种类型、现实题材和喜剧。三部旗舰中文作品——《夏日玫瑰》、《绯红之刃》和《好女孩的黑暗秘密》——每部都超过10亿次观看,而2025年有超过80部作品每部都突破1亿次观看。

“内容策展是我们所有工作的核心,”RisingJoy的首席执行官兼联合创始人杨卡珊娜说。“每一项内容都是经过精心挑选的,因为它有效——能够吸引受众、提升用户留存并带来真正的商业成果。这种严谨性在我们成长过程中始终不可妥协,这也是我们吸引那些大胆、富有创新精神的合作伙伴的原因。”

RisingJoy 的 2026 首个窗口档期包括《双胞胎》,由韩国的 Barunson E& 制作。A,以及来自中国网易犀牛鸟的《鱼儿游向陆地》。该公司与中国、韩国、日本、印度和美国的多家工作室共同开发微型IP,并与投资者和战略合作伙伴Double Vision合作开发原创微型格式。除了这些安排之外,它还在寻求与所有内容类型的生产商、工作室和平台进行联合生产和生产合作。该目录还包括针对Z世代观众的人工智能动漫和人工智能生成内容。