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With the Samsung Frame TV, Hisense CanvasTV, TCL NXTVISION TV, making a 4K TV look like a framed art piece to seamlessly blend into a home’s decor is a growing trend in 2026. Now, Amazon just released its own — and both models are marked down to their lowest prices ever for Prime Day.

On sale for $699.99 (reg. $899.99), the Ember Artline 4K Ultra HD Fire TV is Amazon’s first framed TV that’s designed to look like a framed piece of art, but with all of the sharpness and detail from a Fire TV model.

The 4K TV is a standout for entertainment with crisp and clear picture quality, thanks to its Ultra HD QLED display and Dolby Vision (HDR10+) support. It comes in two models: 55 inches and 65 inches for medium and large living rooms, while the frames are swappable to match your home’s style.

In fact, it only takes a few seconds to swap out frames — choose from 10 borders, such as ash, matte white, black oak, silver, walnut and others. The TV even comes with more than 2,000 works of art, so you can pick and choose art that fits your style and personality.

Both Amazon Ember Artline 4K Ultra HD Fire TV models come with Fire OS built-in with streaming apps, like Prime Video, Netflix, Disney+, Hulu, HBO Max, Peacock, Paramount+, Apple TV and others.

And since the Ember Artline Fire TV line comes with Alexa+ for voice search and hands-free navigation, you can get access to the advanced AI for free, if you’re Amazon Prime member.

Not a member? Sign up for a 30-day free trial to take advantage of all that Amazon Prime has to offer, including access to Prime Video, Prime Gaming and Amazon Photos; fast free shipping in less than two days with Prime Delivery; in-store discounts at Whole Foods Market; access to exclusive shopping events — such as Prime Day in June and Black Friday in November — and other perks. Learn more about Amazon Prime here.

Considering that the Samsung Frame TV starts at $1,499.99, the Amazon Ember Artline Fire TV is a steal at $699.99 (reg. $899.99) — more than half of the price. If you’re looking to spruce up your home decor with a rotating digital art, or if you’d like to “hide” your flat screen TV in plain sight, then go with the Ember Artline Fire TV, especially at the deep discount.

The Amazon Ember Artline Ultra HD 4K Fire TV comes in 55-inch and 65-inch models and both are on sale for up to 22% off list prices.