“Fargo” and “Alien: Earth” creator Noah Hawley’s production company 26 Keys has named industry veteran Mia Ammer to a top strategic role.

Ammer, who has worked expansively across the Hollywood studios and at major firms, has been named executive vice president of marketing and public relations at Hawley’s shop. She starts today, and will report to Hawley and his co-founder and 26 Keys president Kyle Hawley.

“Mia brings an incredible blend of creative vision and corporate expertise that is vital for our next chapter. Her ability to foster high-impact partnerships and connect with audiences will be instrumental as we amplify the brand identity and global reach of 26 Keys,” said the principals. “As 26 Keys continues to expand its creative footprint, Mia is the perfect leader to shape our global brand narrative and elevate our upcoming slate of projects. We are thrilled to officially welcome her to the team.”

Ammer will oversee brand identity, global promotional partnerships and reputation management across the slate and other internal ventures, leading multiple audience teams. She joins 26 Keys from Sunshine Sachs Morgan & Lylis, where she led the corporate entertainment department handling clients including SMAC, Yorn Levine and MRC. Prior, Ammer served as senior vice president of corporate communications at Paramount Pictures. She’s also held leadership roles at Paradigm Talent Agency, Europa Corp, Relativity Studios and Sony Pictures.

“I am incredibly honored to join Noah, Kyle, and the brilliant team at 26 Keys,” said Ammer. “Having represented the company externally, I know how exceptional their commitment to groundbreaking storytelling and artistic excellence truly is. I look forward to stepping into this new role to architect global marketing and PR strategies that protect, elevate, and expand the reach of these incredible brands.”

Ammer is an alum of the University of California, Berkeley, a member of the Academy of Motion Picture Arts and Sciences and serves on the board of the Live Like Braun Foundation. She will initially split her time between Los Angeles and Austin.