Reinforcement learning with multinomial logistic (MNL) function approximation has become an important framework due to its flexibility and broad applicability. While existing studies have established regret guarantees under worst-case analysis, they do not capture how performance depends on the variability of the interaction between the learner and the environment. In this paper, we develop a new theoretical analysis for MNL-based Markov decision processes that yields explicit variance-adaptive regret bounds. Our algorithm is computationally efficient and achieves the instance-wise optimal rate of regret, narrowing the gap between upper and lower bounds. Our numerical experiments validate that our method learns optimal policies more efficiently than conventional approaches.