Rubric-based evaluation is a promising paradigm for judging large language model (LLM) outputs, yet self-generated rubrics lag human-annotated criteria on hard instances. We argue this discriminative gap reflects an objective mismatch: self-generated rubrics describe good responses, whereas effective criteria must discriminate between close candidates. To close this gap, we introduce SVR (Support Vector Rubrics), a framework that recasts rubric construction as max-margin boundary learning over preference data. SVR mines contrastive features from preference pairs into a rubric bank, learns a prompt-conditioned selector together with global rubric weights, and iteratively refines the bank through support-pair selection and adversarial probing of hard negatives. At inference, given only the prompt, SVR retrieves the top-rubrics from the bank and scores responses. On RubricBench, SVR narrows the gap to human reference rubrics from 24.1 to 0.3 points and outperforms strong self-rubric and judge baselines, and the learned bank transfers across judges without retraining. On RewardBench 1&2, and RM-Bench, it remains competitive with dedicated reward models, demonstrating broader reward modeling capability. Overall, boundary-defining rubrics offer a principled route to closing the discriminative gap in LLM evaluation.