On-policy self-distillation (OPSD) improves the reasoning performance of large language models (LLMs) by providing dense token-level supervision for on-policy rollouts. However, existing OPSD methods often yield limited gains on in-domain reasoning and generalize poorly to out-of-domain problems. We identify two key causes: conditioning the self-teacher on a verified solution encourages imitation of training-domain reference trajectories rather than error-specific correction, and applying distillation to the full response can overwrite valid reasoning prefixes and reinforce overfitting. We propose Reflective On-policy Self-Distillation (ROSD), a framework that turns reference-solution imitation into targeted reasoning correction through reflection-guided, error-localized distillation. For each rollout, ROSD uses a self-reflector to extract a corrective idea and locate the first erroneous span. The corrective idea guides the self-teacher toward targeted supervision, while the localized error span restricts distillation to where correction is needed. This design corrects flawed reasoning while preserving valid prefixes. Experiments on multiple in-domain and out-of-domain reasoning benchmarks show that ROSD yields stronger in-domain reasoning performance overall and substantially better out-of-domain generalization than standard OPSD. Code is available at https://github.com/ZiqiZhao1/ROSD.