Learning generalizable vision-language-action (VLA) models from large-scale human videos is promising but challenging due to cross-embodiment discrepancies in both visual observations and executable actions. While latent action models reduce the action execution gap by learning action abstractions, they still rely on visual features. Thus, misaligned human and robot visual representations can lead to inconsistencies in policy inputs and induce domain-dependent latent actions, hindering effective co-training with human videos. To address this, we propose HARP, a human-robot aligned representation learning framework for more effective VLA pretraining from human videos. Specifically, HARP uses limited paired human-robot demonstrations as cross-embodiment bridges and abundant unpaired human and robot videos as a scalable dynamics supervision data source. It trains a robot-adapted visual encoder and a latent action model with manipulation-centric auxiliary cues and a source-relative pair-discriminative alignment loss, which adapts robot representations toward human semantics while preserving pair-level discrimination. The learned aligned vision encoder and latent action model provide a unified vision and action representation for VLA-style policy learning, where human and robot videos provide vision-language-to-latent-action supervision and a lightweight robot action head grounds latent actions into executable commands. Experiments on feature visualization, simulation, and realworld manipulation show improved human-robot alignment and downstream policy performance, achieving 4.481 average length on CALVIN ABC$\rightarrow$D and a 7.1\% realworld success rate gain over the strongest baseline.